This one-of-a-kind collaboration embraces individual freedom and promotes sex positivity as a fundamental human right. The highly anticipated Diesel x Durex capsule collection launched in select Diesel stores worldwide on April 28th, 2023. However, South African fans will have to admire it from afar, as the collection won’t be available locally.

This unique collaboration made its grand entrance on the runway of Glenn Martens’ FW23 Diesel collection, making a bold statement with an avalanche of 200,000 Durex condom boxes. By bringing the subject of sexual freedom to the forefront of culture, the Diesel x Durex collaboration sends a powerful message to their global community. The capsule collection, which includes a range of apparel items such as T-shirts, hoodies, baseball caps, and denim, serves as the tangible realization of this message. It also marks Durex’s first foray into the world of fashion with a dedicated collection.

The cheekily named Sucsexful Living, a clever play on Diesel’s brand mantra “For Successful Living,” takes center stage in the capsule collection. A grey mélange T-shirt showcases a new logo that combines the iconic Diesel big D and Durex logos on the chest, while the phrase “For Sucsexful Living” stretches across the shoulders on the back. A similar logo treatment adorns a grey mélange hoodie. For those seeking a bolder statement, a pair of 5-pocket straight leg jeans in light wash denim features “For Sucsexful Living” printed in vibrant red font down the leg, with the combined logo gracing the back pocket. Completing the collection is a special edition baseball cap crafted from cotton denim in a light blue hue.

To further amplify the message of sex positivity and extend the reach of Diesel’s democratic ideals, 300,000 additional co-branded Diesel x Durex condom boxes will be given away for free at Diesel stores around the world. Although the collection itself won’t be available in South Africa, the country has been chosen as a partner to contribute and amplify the project. Fans in Sandton, Waterfront, and Gateway can still participate in the movement through their local Diesel stores.

The Diesel x Durex collaboration goes beyond fashion, serving as a powerful reminder that sexual freedom, choice, and positivity are fundamental rights that should be celebrated and embraced. With this groundbreaking collection, Diesel and Durex have sparked a conversation that transcends borders, cultures, and stereotypes, encouraging individuals to live authentically and confidently in their true sexual selves.