In a world where self-expression is key, TRESemmé takes the lead in empowering TRES-Girls – women who define themselves – to embrace their personal style and share their stories. As a brand deeply rooted in South Africa’s diverse fashion landscape, TRESemmé believes style goes beyond mere aesthetics; it’s a powerful tool for ambitious, aspirational women on their journey to success.

At the heart of the “Styling Your Story” campaign lies empowerment, as TRESemmé seeks to support self-defined women in fully owning their unique expression. The campaign celebrates the inspiring women of South Africa who epitomize ambition and individuality, shining a well-deserved spotlight on their extraordinary narratives.

Partnering with GLAMOUR, TRESemmé co-narrates this empowering movement. The Style Your Story campaign debuts on the magazine’s cover with the effervescent Sarah Langa, TRESemmé’s brand ambassador and the embodiment of a true TRES-Girl. The significance of this collaboration cannot be understated, as it marks Sarah’s remarkable 10-year journey as a content creator and her 5-year partnership with TRESemmé.

For years, Sarah’s story has intertwined with TRESemmé’s, and now, GLAMOUR proudly celebrates her accomplishments on its cover. This momentous occasion unites not only Sarah’s friends but also the media and other TRES-Girls, reinforcing the message that every woman’s story is worth celebrating. TRESemmé eagerly anticipates the creation of new stories, embracing each unique individual on their journey to empowerment and self-discovery.