In a groundbreaking partnership, Samsung has joined forces with the renowned South African fashion designer, Thebe Magugu, to present a truly exceptional experience at Galaxy Fliptown. From August 18 to 30, 2023, at The Zone in Rosebank, Johannesburg, consumers will be transported into a realm where technology meets style. The brainchild of Samsung, Galaxy Fliptown is designed to immerse both current and future patrons in the heart of the brand’s ethos. With this innovative venture, Samsung is redefining the way consumers interact with its products, creating a dynamic stage for self-expression, creativity, and exploration of diverse facets.
Galaxy Fliptown invites consumers to embrace the flipside, a realm where possibilities are endless. Set in an exclusive pop-up zone, visitors can unleash their true selves using the cutting-edge Galaxy Z Flip5 foldable phone. This sensational device is the centerpiece, offering a platform to engage, create, and revel in a new digital landscape. The experience is further enriched by a collaboration with Thebe Magugu, as Fliptown also introduces the captivating world of digital fashion.
At Fliptown, guests are invited to step into a world of self-expression and personalization. Capturing their journey with the Galaxy Z Flip5, the adventure begins with a transformative session led by makeup artists who interpret the Fliptown look through Y2K-inspired designs and palettes. A revolutionary nail printer offers an unprecedented opportunity to adorn nails with selfies, reflecting the essence of individuality and customization, all guided by the Z Flip5.
The Galaxy Z Flip5, a masterpiece of design and playfulness, resonates deeply with Thebe Magugu. His multidimensional work finds synergy with the multifaceted nature of the Z Flip5, resulting in a harmonious partnership. Magugu’s innovative touch is evident in two fresh Y2K-inspired outfits that bridge the gap between the past and the present. The unveiling of these ensembles promises a novel approach that mirrors their creativity.
The journey through Fliptown unveils the revolutionary edge of fashion through an interactive interface showcasing Thebe Magugu’s avant-garde designs. Guests can strut their stuff on the Fliptown catwalk, showcasing dynamic multi-angle shots made possible by the foldable phone. As anticipated, Fliptown promises exciting prizes, including an exclusive outfit designed by Thebe Magugu, tailored for the lucky winner.
The Fliptown experience concludes with a delectable stop at a Y2K ice-cream doughnut station, adorned with tantalizing toppings to sweeten the consumer journey.
Kgomotso Mosiane, Head of Marketing for Mobile eXperience at Samsung, underscores the synergy between the brand and Thebe Magugu, both champions of uniqueness and authenticity. The Galaxy Z Flip5 embodies self-expression, mirroring Fliptown’s ethos of embracing individuality fearlessly. As the stage is set, consumers are invited to elevate their smartphone experience through Thebe’s visionary designs and the Galaxy Z Flip5.
Admission to the captivating Galaxy Fliptown experience is offered to all, free of charge. Don’t miss this chance to step into a world where technology and creativity collide, redefining the boundaries of self-expression.”
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