Prepare to be enchanted as COKE STUDIO™, the renowned global music platform, readies to enthrall audiences worldwide with its highly anticipated new season. Returning once again to South Africa, this season promises to transcend boundaries, genres, and backgrounds by delivering ‘Real Magic’ through unforgettable musical collaborations that spotlight remarkable emerging artists from across the globe. COKE STUDIO™ is a hub of artistic synergy, where diverse talents from around the world converge to create harmonious blends of unique sounds that resonate with listeners universally.
Rooted in the ‘Real Magic’ ethos, inspired by Coca-Cola’s dedication to celebrating human connections and the symphony of diversities, this platform is driven by the force of bringing extraordinary musical creations to life. Ramokone Ledwaba, Marketing Director for Coca-Cola in South Africa, shared, “COKE STUDIO™ builds on Coca-Cola’s influential role in shaping contemporary music culture and connecting fans with the artists and music they love. It’s a platform that aims to engage Gen Z music enthusiasts worldwide and align them with the concept of embracing their true selves through collaborations with breakout artists who stand strong in their identities. These dynamic collaborations, spanning local and international horizons, result in music that unveils transformative moments, revealing the enchanting magic within unexpected connections.”
In the year 2023, COKE STUDIO™ introduces a captivating twist to its iconic Coca-Cola® Original Taste and Coca-Cola® No Sugar packs. These packs now serve as gateways to unique digital experiences through the ‘Drink. Scan. Win’ initiative. Fans stand a chance to unlock exclusive prizes, new music releases, festivals, and immersive on-pack activities, drawing them closer to their favorite artists and friends.
This year’s COKE STUDIO™ activations will grace sought-after festivals including DStv Delicious Festival and Cotton Fest, offering fans refreshing opportunities to immerse themselves in the moments of ‘Real Magic’.
Joining the lineup of COKE STUDIO™ 2023 are multi-platinum-selling rapper Nasty C and award-winning Amapiano sensation Young Stunna from South Africa. Collaborating with Africa’s top talents, they will reimagine their chart-topping tracks, giving birth to unique musical experiences that will be unveiled exclusively through COKE STUDIO™ creative collisions.
The involvement of prominent entertainment figures amplifies COKE STUDIO™’s connection with audiences. With influencers like Musa Keys, Kamo Mphela, and Focalistic on board, the platform crafts a vibrant digital touchpoint, bridging the audience with the heart of the musical journey. These influential personalities enhance the immersive experience, ensuring that the ‘Real Magic’ extends beyond the music itself, fostering connections, and igniting passion among fans.
COKE STUDIO™ 2023 boasts a star-studded lineup including Jon Batiste and 18 breakthrough artists from diverse corners of the world. Hailing from countries such as the US, the UK, Nigeria, Egypt, India, Turkey, China, and more, these talents are set to weave an enchanting tapestry of sound that showcases the unity of global musical expression.
In its latest season, COKE STUDIO™ continues to be a testament to the magic that happens when boundaries are dissolved, genres intertwine, and artists collaborate in perfect harmony. The world is invited to partake in this mesmerizing journey that underscores the power of music to unite and inspire.
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