Get ready to groove to the beats of Africa as Culture Management Group (CMG) makes a triumphant return to South Africa for the second year in a row, and they’re not holding back! The brilliant minds behind AFROFUTURE have just dropped the curtain on their electrifying program and star-studded musical lineup, promising an unforgettable experience in the heart of the country’s entertainment scene next month. Remember the “Road to AfroFuture” that had us all dancing our way to ‘Detty December’ in Ghana back in 2022? Well, buckle up because the dazzling pop-up roadshow is back with a vengeance, pulling out all the stops for a sensational series of events and a full-blown festival tour that’s set to kick off this September 2023.

Gear up for a celebration of musical enlightenment and the nurturing of emerging talent, all made possible by the dynamic partnership between AfroFuture and BlackBrick. The party starts with a bang on Thursday, 28th September with the AFROFUTURE TALKS—an unmissable event that will see the brightest minds in South Africa’s entertainment industry taking the stage. Brace yourselves for interactive sessions that delve into the heart and soul of Afrobeats, Amapiano, and more. But it doesn’t stop there. These captivating discussions will also delve into how music shapes the African identity and heritage, and give the well-deserved spotlight to the influential role of women in shaping the industry. By seamlessly weaving these themes into the fabric of AfroFuture’s panel discussions, attendees are in for thought-provoking conversations that not only revel in the richness of African music and culture but also tackle crucial social and environmental issues. It’s all about fostering mutual understanding, unity, and respect through the power of shared knowledge.

Mark your calendars for the grand finale of this musical journey—the highly-anticipated THE ROAD TO AFROFUTURE festival. Set against the stunning backdrop of Mushroom Park in Sandton, Saturday, 30th September will see a galaxy of stars descending upon the stage. The lineup doesn’t just stop at South Africa’s finest; brace yourselves for an international array of superstars hailing from all corners of the continent. Beyond the beats, this festival is a true celebration of the intersection between fashion, food, and cultural collaborations, working in harmony to amplify the vibrant voices of Africa’s next generation.

So, music lovers and culture enthusiasts, get ready to dance, learn, and be inspired by the irresistible rhythms of Africa. AFROFUTURE is here to turn up the volume on the continent’s artistic brilliance and cultural unity. Be part of the magic this September—it’s a party you won’t want to miss!

The musical lineup will include some of the hottest African Afrobeat / Amapiano stars including:

• Victony
• Blxckie 
• Tyler ICU
• Crayon
• PC &Justin99
• Jyzno
• Vondee
• DJ Loft 
• Addj
• Shakes and les
• Ten Oceans
• Afrolectra
• Via Seri

Apart from the various food stalls and fully stocked bars available on-site, the festival activations will also include:

• AfroFuture Merch Pop-Up
• Streetwear Pop Up featuring local designers/brands
  • S.W.A.N.K
  • Glotto
  • Madamfo Luxe
  • Happyville
  • Grade Africa
  • Broke
• Lifestyle Brands Pop Up –  Kanea (candles)
• Sneaker Customize Station
• Photo Booths / Photo Walls
• Art Installations

The event series will conclude with an after-fest day party, “Never Rush a Sunday X AfroFuture,” taking place at Mea Culpa on Sunday, 1st October as the official close-out to the Road to AfroFuture South Africa series. “South Africa truly embraced AfroFuture last year so we had to return bigger and better! We’re excited to once again bring the platform here to further elevate local homegrown talent with the goal of merging the exciting worlds of fashion, art, music, and food together into one unique African experience,” stated Abdul Karim Abdullah, CEO and co-founder of AFROFUTURE.

Limited Festival tickets are available – GA is R450 and VIP is R950 on HeroTickets.