Nova Sounds, under the visionary ownership of Vusi Nova, is set to make waves with the official launch of its music record label. This exciting milestone signifies a dedication to nurturing creativity while amplifying the voices of talented artists spanning various genres. As a multi-genre focused record label, Nova Sounds’ mission is crystal clear: to offer a stage where artists flourish, express their unique musical identities, and connect globally with audiences.

More than a music distribution channel, Nova Sounds is a passionate community committed to artist development, innovation, and fostering diverse musical experiences. The label aims to empower artists by providing resources and support critical for navigating the dynamic music industry landscape.

At its core, Nova Sounds champions authenticity, artistic integrity, and groundbreaking sounds. Collaborating with both emerging and established artists, such as the Afropop trio 047, known for their hit single “Ubuhle” and their recent collaboration with Vusi Nova on “Soze Ndixole,” reflects the label’s dedication to diverse musical expressions.

Adding to their roster, Nova Sounds welcomes Kwanda, whose past appearances on shows like Idols SA in 2017 have garnered attention. Kwanda is gearing up for the release of an upcoming single and more collaborations within the Nova Sounds community, following his feature in “Soze Ndixole.” Furthermore, the label embraces the Amapiano genre with the inclusion of STU and SSIPS, two young men who have made waves with their collaboration on the trailblazing single “Vuli’Ndlela” alongside Vusi Nova. The launch celebration promises an exciting lineup of releases, showcasing the incredible talent within Nova Sounds. Anticipate a wave of music transcending boundaries and resonating with enthusiasts worldwide.

Nova Sounds extends heartfelt gratitude to its sponsors – The Glenlivet, L’Oreal Men Expert, and Superfine – for their invaluable support in making the launch a resounding success. Stay tuned for the musical journey that Nova Sounds is set to embark upon, enriching the global music landscape.