Renowned for its commitment to invigorating scents and grooming excellence, AXE, a prominent personal care brand, recently unveiled its revolutionary AXE Dome Experience during an exclusive showcase at the AXE Media Event on November 28th, hosted at Truffles on The Park. The AXE Dome Experience offered a sneak peek into a groundbreaking journey set to launch at the upcoming Hey Neighbour Festival in December. This avant-garde installation promises an unparalleled sensory exploration.

At the heart of the AXE Dome lies an innovative video concept, inviting guests on an immersive adventure through captivating visuals. Transporting participants through space tunnels and wormholes, each leading to distinct AXE fragrance realms, the Dome promises a truly exceptional encounter. From the futuristic Zinc tech world of AXE Black to the alluring essence of Dark Temptation, attendees and devoted AXE enthusiasts are in for an engaging and distinctive experience. This extraordinary sensory expedition will unfold across 13 unique scenes, teleporting visitors through diverse fragrance realms associated with the brand’s four deodorant SKUs: AXE Black, AXE Dark Temptation, AXE Ice Chill, and AXE Apollo. Culminating in a resounding message of ‘AXE. Stay Fresh. Smell Irresistible, and unlock worlds of seduction,’ this journey aims to captivate and inspire.

Adding depth to this momentous occasion are the AXE Freshmen ambassadors, Shamiso Mosaka and renowned rapper Jay Jody. “Being part of the AXE Freshmen campaign resonates deeply with me,” expressed Shamiso. “This campaign embodies freshness, authenticity, and vibrancy, mirroring my own values. The AXE Dome Experience offers a revitalizing perspective that aligns with my career and energy.” Echoing Shamiso’s sentiments, Jay Jody shared, “This campaign epitomizes the vibrant and dynamic essence of stage life. As an artist, I connect with the energy and immersion that the Freshmen campaign represents—a testament to the pulsating beat of creativity and self-expression.”

Excitement builds as AXE announces its collaboration with the eagerly anticipated Hey Neighbour Festival, where the fully activated AXE Dome will debut. This partnership aims to merge scents and elevate the festival experience, promising festival-goers a multi-sensory journey unlike any other.