Step into the vibrant world of Sho Madjozi, the globally acclaimed singer, songwriter, and entertainer extraordinaire, as she introduces the much-anticipated inaugural “Shoma Fest.” This enchanting event, slated for this Sunday, December 10th, 2023, at Johannesburg’s pulsating Mall of Africa’s Town Square from noon until 2 pm, promises a whimsical experience for all ages, featuring a celebration of joy, literature, and Sparkle Braids—all free for attendees.

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The genesis of “Shoma Fest” coincides precisely with the anniversary of the launch of her bestselling children’s book, “Shoma and The Stars,” signifying Sho Madjozi’s expansion of the beloved Shoma brand that has captured the hearts of both kids and parents alike. Expressing her excitement, Sho Madjozi remarked, “I’m thrilled to witness the growth of the Shoma brand and eagerly look forward to connecting with all the children who have supported this journey since its inception a year ago. Stay Kind, Stay Colourful,” echoing her brand’s ethos.

While this event marks the debut of “Shoma Fest,” Sho Madjozi reassures fans that this isn’t a one-time spectacle but the birth of an annual tradition. Discussions are already underway for pop-up events in other cities, driven by the overwhelming demand voiced on social media. As the festive season approaches, attendees will have the exclusive opportunity to grab enchanting merchandise that’s currently sold out online. The event will offer book signings, “Sparkle Braids,” stylish t-shirts, and unforgettable photo moments with Sho Madjozi herself.

As the “Shoma” brand continues to expand, fans can anticipate a myriad of offerings from this multifaceted character, including a new book and debut music slated for release in the following week. Stay tuned to Sho Madjozi’s social media channels for updates on upcoming “Shoma” projects and merchandise, and mark your calendars for a day filled with magic, celebration, and the charismatic essence of Sho Madjozi at “Shoma Fest.”

Connect with Sho Madjozi:

• X (formerly Twitter): @ShoMadjozi
• Instagram: @shomadjozi
• Facebook: @shomadjozi
• Tik Tok: @shomadjozi
• YouTube: @shomadjozi61