In an exhilarating journey spanning six episodes on Channel O and Mzansi Magic, Mikhale Jones emerged triumphant as the winner of MTN Pulse Virals, claiming a coveted prize package valued at R200,000. Unlike your typical talent show, MTN Pulse Virals set itself apart by subjecting Jones and seven other contestants to a challenging series of tasks, strategically designed to impart crucial business knowledge essential for success in the competitive music industry. Mentored by seasoned industry experts, the contestants navigated a gauntlet of challenges, demonstrating not only their artistic prowess but also their aptitude for the business side of music. As part of her well-deserved prize package, Jones’s music video for the captivating single “Be Like Me” has been released and is set to feature prominently in Channel O’s rotation.

Reflecting on her victory, Jones expressed gratitude for the overwhelming support she received from the public on social media and in public throughout the show. “I was thrilled to be chosen among hundreds of entrants, but the unexpected support from viewers fueled my journey. Now, armed with the lessons and rewards from this competition, especially the prize package, I’m assembling a team to bring my vision to life and elevate my career to new heights,” she shared.

When asked about the key to her success on MTN Pulse Virals, Jones attributed it to her “self cav.” Acknowledging the valuable input from judges and mentors such as Yanga Chief, Ayanda MVP, DJ PH, Focalistic, Tresor, and Majorsteez, she emphasized the importance of self-awareness—knowing one’s strengths and weaknesses—and trusting oneself above all.

Conceived and hosted by Siya Metane, widely known as Slikour, MTN Pulse Virals aimed to bridge the gap for aspiring musicians seeking a breakthrough in the industry. Metane highlighted the collaboration with MTN, recognizing their shared vision and commitment to supporting emerging artists through innovative platforms.

Seun Soladoye, General Manager for Prepaid Segment at MTN South Africa, emphasized MTN Pulse’s dedication to offering opportunities for youth development in various fields, including music. Partnering with SlikourOnLife for MTN Pulse Virals was a natural choice, as it aligned with their mission to empower South Africa’s budding talents.

Having witnessed Mikhale Jones shine throughout the show, Soladoye affirmed their satisfaction with the choice, expressing excitement for her future endeavors and the prospect of collaborating again. Jones concluded by praising MTN for providing an incredible platform not only for her but also for the talented contestants who gained invaluable experience during the show. She anticipated that MTN Pulse Virals would propel countless aspiring artists across the country to greater heights in their artistic journeys and careers.