In the vibrant landscape of South African music, Gqom stands out as a genre that’s not just a sound but a cultural movement. At the forefront of this movement is DJ Lag, a trailblazing artist whose impact extends far beyond the borders of his homeland. With his latest release, “Hade Boss,” featuring Mr Nation Thingz and KC Driller, DJ Lag once again proves why he’s earned the title of the King of Gqom.
“Hade Boss” isn’t just a song; it’s a phenomenon. From its inception, the track caught fire, spreading like wildfire across social media platforms and igniting a TikTok dance challenge that garnered over 237 million views. The challenge attracted a slew of influencers and dancers, including Kamo Mphela, Pabi Cooper, Siphokuhle N, Khanyisa Jaceni, Jessica Mashaba, and Robot Boii, propelling “Hade Boss” into the cultural zeitgeist.
DJ Lag, reflecting on the song’s success, credits its creation to a collaborative effort with his brother from Clermont. “I created this song with my brother from Clermont, and it’s amazing to see what the song has done. Big things are coming. This is just the beginning,” he remarks, hinting at even greater achievements on the horizon. The impact of “Hade Boss” extends far beyond social media virality. The track has soared to commercial success, amassing a staggering 2 million streams across various digital platforms. Its infectious beat and electrifying energy have captured the hearts of listeners worldwide, propelling it up the radio charts and earning support from prominent stations such as Umhlobo Wenene FM, Motsweding FM, Lesedi FM, YFM, Gagasi FM, and Jozi FM.
To commemorate the milestone of 2 million streams, DJ Lag and Mr Nation Thingz have unveiled the official visualizer for “Hade Boss,” offering fans a visual feast to accompany the infectious rhythms of the song. The release coincides with the announcement of DJ Lag’s highly anticipated world tour for 2024, kicking off in the United States. The world tour underscores DJ Lag’s global appeal and the universal resonance of Gqom music. From Brooklyn to Berlin, from Ibiza to London, DJ Lag’s electrifying performances are set to captivate audiences across continents, reaffirming his status as a global ambassador for South African music.
As “Hade Boss” continues its meteoric rise, solidifying its status as the anthem of the summer, DJ Lag remains at the forefront of the Gqom movement, pushing boundaries and breaking new ground. For fans eager to join the journey, DJ Lag invites them to connect with him online and stay tuned for updates on his viral hit song and world tour.
In a musical landscape defined by innovation and evolution, DJ Lag stands as a testament to the power of creativity and cultural expression. With each pulsating beat, he not only celebrates the rich heritage of Gqom but also charts a course for its future, inspiring generations to come. As the world eagerly awaits his next move, one thing is certain: the reign of the King of Gqom is far from over.






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