Levi’s® Africa recently partnered with Clothes To Good (C2G) for their Jeans Drive initiative, promoting sustainability and supporting vulnerable communities. In this video, Coco Brown showcased the process of donating jeans, receiving a voucher, and purchasing a new pair, illustrating the initiative’s simplicity and impact. Through this collaboration, Levi’s® and C2G are not only fostering sustainable fashion practices but also empowering individuals in need, exemplifying the power of fashion for social good.
How to participate:
You can donate any pair of denim. Any items that are reusable in their current form will be used to help mothers of children with disabilities to start their micro-businesses selling this product. All jeans that cannot be reused in their current form will be assessed for up-cycling, and these items will be processed into Early Childhood Development and disability-specific toys and resources. Consumers willing to participate and be a part of the movement can support the jeans drive initiative by dropping off their jeans at one of the following participating Levi’s® Stores: Sandton, Eastgate, Cresta, Clearwater, Fourways, Menlyn, Mall of Africa & Centurion.
After donating, you will receive a voucher for 20% off a new pair of Levi’s® jeans, redeemable at any Levi’s® store. By donating your pre-loved jeans, you are helping create a more circular economy and a sustainable fashion future.
IG @levis_southafrica Facebook: @Levi’s #DoGoodFeelGood.
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