The vibrant and bustling Disoufeng Pub in Soweto was the place to be on Wednesday, 17 July 2024, as it played host to the ORS Olive Oil Master Class. This much-anticipated event brought together the crème de la crème of South Africa’s hair industry experts for ORS Olive Oil’s second regional masterclass session. The event was gracefully hosted by none other than actress and musician, Thembi Seete.

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Unveiling New Products and Branding

One of the key highlights of the event was the unveiling of the Olive Oil Crème on Crème (Touch Up) Kit No-lye, a product set to revolutionize hair care routines. Additionally, ORS proudly showcased its new branding and promoted the Black Castor Oil range, which is specifically designed for protective styles and natural hair.

ORS Haircare, a brand with over 25 years of excellence in the haircare industry, has built a solid reputation for its use of Olive Oil, an ingredient celebrated for its numerous benefits in promoting healthy hair and scalp. The brand offers a diverse product portfolio catering to both natural and relaxed hair, making it a favourite among haircare enthusiasts.

Engaging Activities and Competitions

The event was more than just a product showcase; it was an experience. Attendees were treated to complimentary drinks and a delectable lunch while witnessing the hair mastery of MM Exotic and Fancy Claws salons. These salons demonstrated innovative ways to use the Crème on Crème Relaxer and the Black Castor Oil Range.

In a thrilling twist, the salons competed on stage to create stunning hairstyles, with the chance to win over R5,000 worth of products to support an emerging salon. The excitement was palpable, and the creative energy was infectious.

Celebrating Stylists

The event’s host, Thembi Seete, kept the energy high with her dynamic presence, and the audience was treated to a spectacular performance by Boom Shaka.

Caroline Ncube, ORS’s Brand and Marketing Manager, highlighted the significance of the event, stating, “As a haircare company, it is important to recognize the crucial role our hairdressers and stylists play. They not only support our brand but also enhance the beauty of South African women. Stylists are masters of their craft, and at ORS, we aim to continue empowering them with an amazing portfolio of products.”

#LAMag’s Coco Brown Was There

@cocobrownza

ORS Masterclass w/ @LAMag Africa and got to witness Boom Shaka live 🥹🤎🤗💇🏾‍♀️💅🏾

♬ original sound – Coco Brown

The ORS Olive Oil Master Class with Thembi Seete was a resounding success, celebrating the artistry and skill of South African hairstylists while introducing innovative products to the market. ORS continues to lead the way in haircare, ensuring that both professionals and consumers have access to the best products for healthy, beautiful hair.