South African music is in the global spotlight, with genres like Amapiano, Bacardi, and Hip-Hop dominating the airwaves. On August 22, Sony joined the celebration of this musical revolution by launching its highly anticipated ULT POWER SOUND Series. The launch event, held at The Greenhouse in Sandton, showcased the best of Mzansi’s vibrant music scene and cutting-edge audio technology.

The event kicked off in style with performances by content creator and music artist Ghost Hlubi, Magatsela More, and comedian PD Jokes. The highlight of the night came when Ghost Hlubi wowed the crowd with his #SonyULTChallenge dance moves. The social media competition, launched by Ghost in collaboration with Sony, culminated at the event with Given Makua taking home the prize of a brand-new ULT FIELD 1 speaker after a thrilling dance-off against Hlubi himself.

South Africa’s Music Scene and Sony’s ULTimate Sound

South Africa’s music industry has seen explosive growth, with local artists like Kabza De Small, Black Coffee, and Focalistic leading the way on global stages. Recognizing this rise, Sony’s ULT POWER SOUND Series aims to elevate how fans experience music by delivering massive bass and immersive sound.

Here’s a look at the standout features of the new range:

ULT TOWER 10
The ULT TOWER 10 is the ultimate sound powerhouse, offering 360° Party Sound and Lighting, karaoke features, and massive bass that will make you feel every beat. Ideal for house parties or outdoor events, it boasts a 25-hour battery life and seamless Bluetooth connectivity, allowing users to switch between devices effortlessly. Whether it’s for a spring braai or a summer bash, this speaker turns up the heat with its ULT button for an extra bass boost.

ULT FIELD 7
Perfect for both indoor and outdoor use, the ULT FIELD 7 delivers punchy bass, vibrant lighting, and a waterproof, dustproof design. With a 30-hour battery life and karaoke and guitar connectivity, it ensures the party doesn’t stop, wherever you are. The ULT button provides the massive bass boost that every partygoer craves.

ULT FIELD 1
For more intimate gatherings, the ULT FIELD 1 delivers powerful sound in a compact package. Equipped with a multi-way strap and available in four colors, this portable speaker offers a 12-hour battery life and the same ULT button for that signature bass boost, making it perfect for music lovers on the move.

ULT WEAR
Sony takes portable sound to the next level with ULT WEAR, a stylish and comfortable option for those who want to keep the music going on the go. Whether you’re jogging, commuting, or studying, ULT WEAR delivers powerful sound and a bass boost, ensuring you never miss a beat.

Feel Every Beat with Sony’s ULTimate Sound

Sony’s ULT POWER SOUND Series offers more than just audio; it transforms how we experience music, amplifying every note, bassline, and beat. With South Africa’s music scene soaring, the ULT POWER SOUND Series promises to be the perfect companion for fans who want to feel and live the music like never before.