Relay Jeans announced the “Sound of Denim” campaign, a dynamic fusion of music and fashion that celebrates the essence of individuality and creativity. In partnership with renowned South African music producer, Thozimusic, Relay Jeans is offering music producers and aspiring artists the chance to create an entirely unique musical experience driven by the distinctive sounds of denim.
The Sound of Denim campaign is more than just a celebration of fashion; it’s an innovative exploration of the relationship between music and the iconic fabric. In collaboration with Thozimusic, the brand has crafted a one-of-a-kind soundtrack that uses the sounds of Relay Jeans fabric as the beat that drives the music. This groundbreaking initiative invites participants to remix and produce their own tracks using these authentic denim-inspired sounds, blending fashion and music in an exciting new way. “We’re thrilled to bring the Sound of Denim competition back for its second year,” says Len Makhoba, Marketing Manager at Relay Jeans. “Last year’s campaign was met with incredible enthusiasm, and we’re excited to offer this platform for even more up-and-coming artists to showcase their creativity. At Relay Jeans, we’re committed to empowering new voices and celebrating individuality through music and fashion.”
Calling All Aspiring Music Producers
Relay Jeans is calling on South African music producers and aspiring artists to take part in this exciting competition. Participants can download a special music kit featuring the signature sounds of Relay Jeans fabric, from the rustle of denim to the unique rhythm it creates. Using these sounds, competitors are encouraged to remix, reimagine, and produce their own tracks, with the chance to win a share of R45,000. “We want to inspire producers, DJs, and artists to create something that embodies the values of denim: individuality, authenticity, and versatility. Denim is more than just fabric; it’s a symbol of personal expression, and we’re eager to see how this translates into music,” adds Makhoba.
How to Enter
The competition opens on November 14, 2024, and runs until December 6, 2024. To enter, aspiring music creators can visit the dedicated competition microsite, where they can download the official music kit, create their track, and upload their entry. The tracks will be judged based on creativity, originality, and how well they capture the spirit of denim. To participate, simply visit https://soundofdenim.co.za/ and submit your remix for a chance to win. Whether you’re an aspiring producer, DJ, or artist, the Sound of Denim competition provides the perfect opportunity to showcase your talent and take the first step in your music journey.
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