Larry Jackson and Ike Youssef’s gamma., the groundbreaking music and media company with a star-studded roster including USHER, Snoop Dogg, and Rick Ross, has signed South African music phenomenon ANATII in an undisclosed, record-breaking distribution deal. This collaboration cements ANATII’s position as a global force in music and underscores gamma.’s dedication to elevating African artistry on an unparalleled scale. This partnership marks a historic moment for African music, with gamma. using its innovative platform to spotlight ANATII’s creative genius on the global stage. A multi-award-winning artist, producer, and songwriter, ANATII’s career highlights include a Grammy Award for co-writing Beyoncé’s “Brown Skin Girl,” a Forbes 30 Under 30 accolade, and collaborations with global icons like Tiwa Savage and Busta Rhymes.
For Sipho Dlamini, gamma. President/MD Africa & Middle East, the decision to sign ANATII was both strategic and cultural. “ANATII is a once-in-a-generation talent whose work transcends borders and genres. His ability to craft deeply resonant music that speaks to both the heart of Africa and the global stage makes him a perfect fit for gamma.’s vision,” says Dlamini. “gamma. is about pushing culture forward and breaking barriers, and ANATII embodies exactly that spirit.”
Known for blending hip-hop, Afrobeat, and spiritual influences, ANATII sees this partnership as a transformative milestone. “gamma. being a media and technology enterprise is exactly what makes this a fitting partnership. For me, this represents the next chapter; we’re about to show the world the depth and power of African creativity,” ANATII shared.
Since its launch in 2023, gamma. has redefined the music industry by challenging traditional norms and championing innovative approaches. Signing ANATII is a testament to their commitment to diversifying their roster and amplifying African music as a dominant global force.
Fans can look forward to ANATII’s upcoming album, BOOM SZN, set to release on 13 December 2024, along with a wave of new projects, global tours, and cross-media collaborations. This deal promises to redefine how African music is celebrated worldwide, establishing ANATII and gamma. as trailblazers in the global music scene.
This isn’t just a signing; it’s a cultural movement. Together, ANATII and gamma. are setting a new precedent for how African talent is represented and celebrated, creating a legacy of impactful music and storytelling.
Connect with ANATII
FB: @ThisIsAnatii
X: @ANATII
IG: @ANATII
TikTok: @electronicbushman
Connect with gamma.
X: @TheGamma
IG: @gamma
TikTok: @gamma
Leave a Reply