In this week’s newsletter, we spotlight the latest on our radar from 13-19 January 2025, from Njerae’s new single to Savanna’s #TryJanuary campaign. Azana and Big Zulu’s powerful collab, MTV’s new series, Apple Music’s Africa Rising class, and Vans’ innovative London store are all making waves. Let’s dive in for more!
Njerae Releases “Beg For It”
Kenyan Afro-Indie ‘Lover Girl’ Njerae Kicks Off The Year With Yet Another Spellbinding Anthem
“”beg for it” is an Afro-R&B track that speaks to the importance of communication in a relationship” Njerae says. “beg for it,” tells the story of a lover-girl who is knee-deep in love. She expresses that she not only wants this man, but she yearns for his love and is virtually willing to beg for it. Njerae explores the initial confusion that comes with loving someone and the lengths we go to show it. “I have always been a fan of open communication in relationships but sometimes I also realise that it can be hard to say what you want to say. ‘beg for it’ was my attempt at letting him know that I not only want but need his love,” she shared.
Savanna Cider’s #TryJanuary Ad
Embrace Progress, Not Perfection With Savanna’s #TryJanuary Campaign
As the New Year begins, many grapple with resolutions, especially the daunting “dry” January. Recognizing the struggle, Savanna Cider introduces #TryJanuary—a playful twist on the sober-curious trend. “Don’t overcommit—just try, because life is about balance,” says Kolosa Kokolo, Brand Manager. The campaign encourages small efforts towards new habits while enjoying Savanna 0.0 Alc Free or Savanna Dry. Both variants will be promoted throughout January and February, celebrating progress over perfection. Savanna’s #TryJanuary embraces curiosity, adventure, and the occasional indulgence, reminding everyone to balance goals with enjoyment.
Azana & Big Zulu Release “Amacala Othando“
Azana and Big Zulu Deliver Heartfelt Collaboration on Love and Resilience On New Single
Azana’s heartfelt vocals shine in her collaboration with Big Zulu, as she pleads, “Uthe ngenze njani nah? Dali ngenze njani nah? Ngibuyele ekhaya?” The song reflects on a broken marriage, exploring themes of love, respect, and devotion. “It’s an argumentative dialogue…but they agree never to grow apart,” Azana explains. Working with Big Zulu was “an answered prayer,” she adds. Big Zulu describes the collaboration as magical, saying, “Little did we know something magical would come out of it.” This relatable track captures the ups and downs of relationships, resonating deeply with listeners.
MTV Show “Inside Life” Is Coming Back
Three Powerful Women Redefine Music And Break Barriers In “Inside Life: City Girls Are Up”
MTV’s Inside Life returns on 22 February 2025 with its hottest season yet, City Girls Are Up. The show offers an exclusive look into the lives of South African music queens Boohle, Thee Buhle, and Bontle Smith as they break barriers and redefine the industry. “Inside Life: City Girls Are Up celebrates the power of women in music,” says Monde Twala, Paramount Africa’s Senior VP. Watch as these trailblazers navigate their careers, create unforgettable music, and inspire a new generation. Don’t miss the premiere on MTV (DStv channel 130) at 18:00!
Apple Music’s “Africa Rising” 2025
Apple Music’s Africa Rising Class Of ’25 Reveal Next Generation Of Superstars
Since 2020, Apple Music’s Africa Rising program has spotlighted emerging African talent, helping artists reach global audiences. In 2025, the program introduces the next generation of superstars, including Nigerian Afrobeats artist FOLA, Kenyan indie-soul star Njerae, South African singer Lusanda, and rising Ghanaian beatmaker AratheJay.
FOLA expressed his excitement, saying, “2025 is going to be filled with new music…I’m focused on strengthening my presence in Nigeria while pushing boundaries.” AratheJay, also thrilled by his selection, declared, “2025 is going to be my year of global domination.” Kaestyle shared, “My fans should expect more great music this year.” Njerae, representing Kenya, shared her gratitude, calling the selection a “pivotal moment for the creative community in Kenya.” Lusanda, honored as a cover star, expressed, “I can’t wait for you to hear how it all comes together.” These talented artists are ready to take the global stage.
Levi’s x UNDERCOVER Collaboration Collection
Levi’s® x UNDERCOVER Launch 35th Anniversary Collection With Customizable Denim And Bold Designs
Levi’s® and UNDERCOVER are celebrating the 35th anniversary of Jun Takahashi’s brand with a second collaboration blending streetwear, high fashion, and innovation. The 9-piece collection, inspired by both brands’ legacies, features customizable Pinnacle Type II Trucker Jackets with detachable details and a nod to UNDERCOVER’s 1998 “Exchange” program. The collection also includes Type I and Type III Trucker Jackets, 501® and Baggy Jeans, and T-shirts with embroidered and printed graphics. Flea of the Red Hot Chili Peppers stars in the campaign, embodying the collection’s creative spirit. The collection is available for purchase at Levis, V&A Waterfront, Shelflife, undercoverism.com, and select UNDERCOVER Stores.
Pascal Konan At The Melrose Gallery
Pascal Konan’s Unfinished Symphony Explores Resilience, Memory, And Collective Identity Through Art
In Unfinished Symphony, Pascal Konan presents a deeply personal exploration of resilience, transformation, and continuity, drawing from his experiences in Abidjan’s vibrant neighborhoods. Through a mixed technique, Konan combines various materials to create dynamic, layered compositions. Denim, a signature element, interacts with bleach to achieve intricate shades, symbolizing his environment’s voice. Curated by Mpumi Mayisa, the solo exhibition delves into themes of resilience, memory, and collective identity. Each piece challenges viewers to reflect on the complexities of life. Unfinished Symphony will be on display from 7 February to 9 March 2025.
Vans’ New Skateboard Concept Store
Vans West End Is A Skateable Store Redefining Retail With Culture and Innovation”
Vans has revealed its innovative Vans West End concept store in London, blending skateboarding culture with functional retail design. Located on Oxford Street, the store features a 200-square-meter Roman travertine stone skate ramp that doubles as a merchandising space, transforming to host events such as skate demos and lessons. The store’s design, crafted by Andrea Caputo Studio, incorporates unique materials like grinded plywood, a nod to skate ramp construction. Regular cultural events will include music shows and art exhibitions. Vans West End introduces exclusive collaborations with brands like The Great Frog, Gomi, and Lovenskate, offering curated product drops and a unique shopping experience.
New Music Releases This Week
Here’s A Selection Of Artists Who Dropped Fresh Tracks This Week– Buy, Download, Or Stream Now
- TheologyHD x Rosey Gold 🇿🇦 “Banyana“
- Rexxie x JeriQ 🇳🇬 “CHISOM (We Dem Boyz)“
- Mordecaii 🇿🇲 “Selfless“
- Kaylow 🇿🇦 “Good Morning“
- MVLICKE 🇿🇦 “AMANGA (ft. Trxp & whoisbabyesco)“
🚨 Join #LAMag’s Phumzile Sigonyela and rising African star Yugoszn for an exclusive Instagram LIVE interview this Friday, 24 January 2025, at 7PM (SAST) via @lamagafrica or @yugoszn!
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