Tyla isn’t just gracing the cover of British Vogue—she’s redefining what it means to bring a piece of home to the global stage. In the latest ‘Now Serving’ segment on the Vogue YouTube channel, she whips up a South African dish of pap, chutney, and boerewors, even tossing a margarita into the mix.

Another Bold Cultural Statement

By showcasing this traditional dish, Tyla isn’t just cooking up a meal—she’s bringing South African culture to the global stage. The use of pap, a staple in South African kitchens, wors, a beloved braai meat, and chutney is more than just a culinary choice—it’s a statement of identity. These flavors tell the story of where she comes from, making her heritage visible in spaces where African traditions are often underrepresented. By sharing this moment on British Vogue, she’s not only celebrating her roots but also creating space for South African culture in global conversations, inviting the world to experience it on her terms.

Uniqueness Through Authenticity

This moment is a win for Tyla’s brand. In a world of sameness, her pride in her South African roots makes her stand out. She proves that global success doesn’t mean losing your identity—it means using it to create something fresh, blending tradition with innovation.

Patriotism Powers Global Success

Artists from the global South can take away key lessons from Tyla’s approach:

1. Authentic Patriotism: Tyla’s unwavering pride in her South African roots shows that true patriotism is a key ingredient for global success. Embracing and celebrating one’s heritage can strengthen an artist’s brand and resonate deeply with audiences worldwide.
2. Engaging Storytelling: Infusing a personal narrative into their work is essential. Artists who share their journeys and unique perspectives can captivate international audiences, making their brand both memorable and authentically relatable.

Featured image(s): British Vogue