The Hollywoodbets Durban July is South Africa’s biggest horse racing and lifestyle event, happening every first Saturday of July at Greyville Racecourse. Now in its 129th year, the event has become much more than a race; it’s a major platform where celebrities, influencers, social establishments, record labels, and brands come together to make it a weekend to talk about.

The build-up to the event is as much a spectacle as the day itself. Establishments like Konka and Makubenjalo, label Afrotainment, and various brands start promoting their activations and gig guides around the events.

Guests also embrace the “Road to Durban July” tradition, posting content from their journey, sharing their travel looks, and hyping up the weekend ahead. People engage with this content well in advance, anticipating who will have the most talked-about moment or top previous events’ highlights.

The 2025 theme, “Marvels of Mzansi,” invites guests to showcase what makes South Africa unique. From traditional looks to modern interpretations, attendees are expected to bring their own style inspired by their culture, roots, and identity. It’s not just about dressing up; it’s about making a statement.

Music plays a huge role in the Durban July experience. The event is packed with top DJs, live performances, and afterparties, with different marquees offering their own entertainment lineups. From Amapiano to Afro-house, the music sets the vibe and brings people together.

Fashion is one of the biggest talking points at Durban July. Social media is filled with anticipation for outfit reveals, style breakdowns, and “best dressed” debates. For designers, stylists, celebrities, and influencers, this is a major moment to show off their creativity.

More and more marquees, lounges, and parties are showing up at Durban July with exciting, interactive experiences. From premium marquees to immersive pop-ups, activations are designed to stand out and leave a lasting impression. Here are some on our radar:

At this year’s Hollywoodbets Durban July, Windhoek Beer invites guests to celebrate the Marvels of Mzansi with an authentic African experience. Their Safari Oasis marquee and Game Drive Booth offer photo opportunities, while the Harvest Table serves bold local dishes and Windhoek-infused sorbet. Guests can also relax at the Pamper Pit Stop, enjoy interactive tasting stations, and collect limited-edition tokens for exclusive merchandise and VIP upgrades. With natural textures, rich storytelling, and pure ingredients, Windhoek promises a stylish, soulful escape as refreshing as the beer itself.

JC Le Roux will be presenting the Marvellously You marquee, a luxurious, golden escape designed to celebrate bold style and self-expression. Guests will enjoy a grand floral entrance, elegant lounges, hourly Sparkle Walks, and curated tasting experiences. Expect red carpet energy with crafted food and bubbly pairings, radiant performers, and live music from top local acts like The Muses and Langa Mavuso. It’s a space to toast, pose, dance, and truly shine.

Durban July 2025 promises to be more than an event but a celebration of South African event, music and lifestyle culture. From the road trip build-up to the race itself, it’s a full experience that brings people together.

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