Nederburg, one of South Africa’s most established and globally recognised wine brands, lit up Johannesburg with the launch of its bold new positioning: Yours to Explore. The new campaign marks an exciting evolution for the heritage brand, inviting a new generation of wine drinkers to discover the possibilities of wine through a fresh, spirited lens.

With availability in over 80 countries worldwide, Nederburg is no stranger to travel. And now, it’s calling on curious minds and brave palates to embark on a journey of taste, culture, and connection. “There are tables waiting for you, in places you can’t even imagine.”

This rallying cry lies at the heart of Yours to Explore – an open invitation to see wine not just as a beverage, but as a passport to experience. And in true Jozi style, the city showed up. With red accents and high energy throughout, the city’s tastemakers and creatives gathered for a night defined by exploration and possibility.

LAMag’s Coco Brown Attended The Launch

@cocobrownza

Got to wine and dine with Nederburg the other day 🥰🥰@Sibu fdb #fyp #nederburg #wine #winelovers #event

♬ Beyoncé Baby Boy ft Sean Paul Taariqs Dub – RinnJeff

Acclaimed Cape Town chef Strone Henry, affiliated with Studio H and widely regarded as a flavour maverick, presented a menu that took guests on a global culinary journey. Inspired by the theme of exploration, his dishes travelled from the South African winelands to Denmark and Japan, across to South Korea, India, and Brazil. Each course was expertly paired with a selection of Nederburg’s fine wines, introduced by the brand’s next-generation winemakers, Jamie Williams and Zinaschke Steyn.

The evening was a celebration of bold flavour, cultural connection, and the sense of adventure that lies at the heart of the Yours to Explore campaign. “It was a night that proved this journey has legs. And heart,” says Nipho Shongwe, Nederburg’s brand manager for South Africa. “So, consider this your boarding call. The adventure is just getting started.” With the new campaign now officially launched, Nederburg invites wine lovers across the country, and the world, to join the quest.

Yours to Explore is an invitation to discover where wine can take you. To find out more, visit www.nederburg.com or follow the brand on social media.