FLVME’s evolution is undeniable and with his latest project BLVCK & WHiTE, he’s more intentional than ever. In an exclusive conversation with Coco Brown, he opens up about the deeper meanings behind his music, navigating vulnerability, and why he’s never tried to fit in.
Here’s what we learned from the interview.
Duality and Vulnerability Are Central to His Identity
BLVCK & WHiTE is built around contrast… light and dark, love and heartbreak, strength and sensitivity. For FLVME, “Pray for Us” marked his first truly vulnerable track and a turning point in how he tells stories through music. He now sees himself as a channel, letting emotion guide the sound and message.
“I can make songs that people can actually resonate with and live with for a very long time.”
A Perfectionist With Purpose
FLVME admits he listens to his own unreleased songs more than anyone else, not for ego, but to refine them. Every track is crafted with intent. He approaches albums like audio films, built for narrative flow.
“My projects are like time capsules… every song is there to tell a story by the end.”
An Independent and Organic Collaborator
Whether it’s Zoocci Coke Dope or Westside Boogie, FLVME doesn’t force features. He prefers collaboration to happen naturally and often records alone at home.
“Songs happen organically… I don’t chase collabs. I like to make songs I enjoy.”
Stream Numbers Matter—But Not for Validation
With over 2 million streams, BLVCK & WHiTE is a clear success, but FLVME isn’t chasing metrics. He sees numbers as checkpoints, not proof of talent.
“I’m always just trying to get to the next checkpoint.”
Resilience Through Setbacks
After being robbed and losing unreleased material, FLVME had to restart the album from scratch. But he came back stronger, still landing high-level collabs and delivering a bold body of work.
Genre Fluidity and Legacy Building
FLVME isn’t here to ride waves, he’s carving his own lane. While the scene moves through Amapiano and 3Step, he focuses on soulful rap with late-night highway energy.
“The plan was never to fit in… we’re trying to stand out to the people who want what we offer.”
Creative Freedom Over Industry Constraints
Rather than sign traditional label deals, FLVME works through partnerships and distribution, protecting his independence and vision.
“What I’ve learned about the business is… there’s nothing wrong with signing, as long as you understand what you’re doing.”
Watch the full interview with FLVME and Coco Brown below to hear the full story behind BLVCK & WHiTE.
Featured image(s): Supplied
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