Converse and Coca-Cola have teamed up for a global capsule collection celebrating love, creativity, and cultural connection. The collaboration reimagines Coca-Cola’s iconic red-and-white design language across Converse’s classic Chuck Taylor and Chuck 70 silhouettes, with customizable details and limited-edition apparel. Starring Vince Staples in the campaign, the Converse x Coca-Cola Collection drops this season, with more releases set for early November, just in time for the holidays.
Converse and Coca-Cola Launch a Global Capsule Celebrating Culture, Connection, and Self-Expression
This season, two of the world’s most recognizable brands, Converse and Coca-Cola, unite for a spirited collaboration rooted in love, creativity, and joyful connection. The Converse x Coca-Cola Collection bridges Converse’s legacy of self-expression with Coca-Cola’s heritage of bringing people together, celebrating the essence of shared stories, timeless style, and community.
At the heart of the collaboration lies a simple yet powerful idea: everyone’s a Chuck, and every story is worth sharing, whether told through a favorite pair of sneakers or a shared bottle of Coke. Directed by Bradley Calder and captured by Sam Balaban, the campaign stars Vince Staples as “Chuck,” embodying the authentic synergy between the two cultural icons.
A Celebration of a Cultural Classic
Founded in 1908 and 1886, Converse and Coca-Cola have each earned their place in global culture, from courts and concerts to cafés and campuses. Now, the two brands fuse their visual languages in a nostalgic yet new collection, featuring footwear, apparel, and accessories that honor the classics while inviting a new generation to define them anew.
The collection draws inspiration from Coca-Cola’s unmistakable design codes, the dynamic ribbon, signature red and white tones, the green shimmer of vintage glass bottles, and timeless graphic motifs. These come alive across Converse’s Chuck Taylor silhouettes and lifestyle apparel, resulting in collectible pieces that merge heritage with modern streetwear energy.
Premium Craft Meets Everyday Style
Leading the collection is a limited-edition Chuck 70, crafted with premium materials and refined details inspired by Coca-Cola’s visual identity, from the flowing ribbon motif to its bold red-and-white palette. Designed for collectors, creatives, and connoisseurs, this hero sneaker embodies both brands’ timeless craftsmanship and optimistic spirit.
Joining it is a broader range of Chuck Taylor All Star styles, available in four distinct colorways inspired by Coca-Cola’s beloved flavors — classic red, bright white, silver, and black. Each pair invites fans to express their individuality through subtle details, including customizable laces, sockliners, ankle patches, and license plates — a nod to both Coca-Cola’s personalization ethos and Converse’s culture of self-expression.
Streetwear Essentials with a Heritage Touch
Apparel highlights include:
- A graphic fleece hoodie and jersey tee featuring vintage Coca-Cola iconography.
- A durable tote bag with dual branding that celebrates both utility and heritage.
- A pom-pom beanie adorned with the iconic Chuck patch and Converse star, offering cozy, cold-weather flair.
The Converse x Coca-Cola Collection officially launches this season, with the broader Chuck Taylor All Star assortment set to roll out globally in early November, just in time for the holiday season. A true meeting of icons, this collaboration celebrates creativity, connection, and the stories we share — one sneaker and one sip at a time.
Featured Image(s): Supplied
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