The South African Football Association (SAFA) and adidas have entered a landmark three-year partnership that will see the iconic Three Stripes return to South African football. Fans can look forward to new national team kits and a full fan collection debuting in March 2026.
SAFA Announces Adidas As New Official Technical Sponsor
The South African Football Association (SAFA) and adidas have announced a landmark three-year partnership that will see the global sports brand become the official technical sponsor of South Africa’s national football teams.
This partnership marks a powerful homecoming for adidas reigniting the spirit of unity and pride that captured the world during the 2010 FIFA World Cup™. Fifteen years later, that same sense of belief and belonging returns as South Africa once again stands ready to make its mark on the global stage.
Fans and players can look forward to the iconic Three Stripes gracing the kits of all South Africa football teams from 24 March 2026. The new range will include match wear, training and pre-match apparel, travel ranges, and a comprehensive fan collection.
A Shared Vision for South African Excellence
With Bafana Bafana’s qualification for the 2026 FIFA World Cup™ and Banyana Banyana’s continued rise in women’s football, adidas and SAFA are uniting to celebrate a new generation of South African excellence. Together, they will carry forward the message that has become adidas’ rallying call: “You Got This.”
“This partnership is more than a sponsorship – it’s a return to shared values of pride, resilience, and performance. adidas has long been part of our football story, and together we’ll inspire South Africans everywhere to believe that they’ve got what it takes.
This return also marks the strengthening of our standing among the global football nations community as we compete at FIFA and CAF tournaments regularly and being supported by a brand that invests in innovation, performance and style to meet the needs of a modern sports organisation like us,” said Lydia Monyepao, the SAFA Chief Executive Officer.
Tom Brown, Senior Brand Director at adidas South Africa, added:
“Football has the power to change lives whilst uniting and inspiring. adidas has a proud and rich football heritage, pioneering products for the best teams and athletes around the world. We’re proud to again stand alongside Bafana Bafana, Banyana Banyana and other SAFA teams as they represent the spirit of South Africa on the international stage.”
A New Chapter of Pride and Performance
As the road to 2026 unfolds, adidas and SAFA are not only celebrating the return of an iconic partnership, they’re championing a renewed sense of belief, belonging, and national pride.
The collaboration brings together a shared commitment to performance, innovation, and heritage, promising to inspire both athletes and supporters as South Africa’s football story continues to unfold on the global stage.
Featured Image(s): Supplied
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