Aperol Spritz partners with DJ Maphorisa in a campaign merging South African creativity with Italian social culture. The collaboration introduces behind-the-scenes content and event activations, strengthening Aperol’s local relevance while expanding Maphorisa’s influence into global lifestyle and fashion spaces.

Aperol Spritz Partners with DJ Maphorisa to Bridge Cultures Through Lifestyle

Aperol Spritz has announced a new partnership with DJ Maphorisa, aligning the global Italian beverage brand with one of South Africa’s most influential music figures. The collaboration positions Maphorisa at the centre of their Summer campaign that blends South African township energy with Aperol’s social, lifestyle-driven identity.

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“We are beyond thrilled to partner with DJ Maphorisa because of his passion, leadership and his innovative approach to the cultural movement powered by the music he creates with legendary south africans. He embodies the type of artistry that defines the values that have made Aperol Spritz a world famous aperitivo” Says Xola Mbadamana Brand Manager for Aperol Spritz South Africa.  

DJ Maphorisa adds, “Working with Aperol Spritz is an exciting moment within my career as an entertainer. It gives me an opportunity to bring together my world as a Soshanguve native and the Italian culture at the core of the birth of Aperol Spritz. Personally, the first time I tasted Aperol Spritz, it was love at first taste and I immediately felt that I needed to plug everyone I know on this amazing drink that is a perfect fusion of bitter taste and tasting notes. As brands, myself and Aperol Spritz share a passion for fostering positive connection and spreading joy as far as we can in a way that feels real and meaningful for various communities”. 

Featured Image(s): Instagram