Nasty C’s collaboration with KFC unfolded across several days, beginning with a “Works At KFC” video, followed by KFC’s announcement of the Nasty C Burger. Billboard imagery and a video snippet appeared on 1 December, leading to the official advert on 2 December promoting the three-sauce concept under the #KFCXNASTYC campaign.

Nasty C And KFC Track Collaboration Through Teasers, Billboards And Advert Rollout

From late November into early December, Nasty C revealed a staged collaboration with KFC following earlier appearances of him taking on “odd jobs” linked to his album rollout for FREE. On 27 November, he appeared in a video titled Nasty C Works At KFC, signaling the start of a coordinated campaign.

On 28 November, KFC announced what it called “Summer’s Sauciest Signing,” introducing the Nasty C Burger featuring three sauces and encouraging customers to help it “go platinum.” The burger became available at select stores. On 1 December, Nasty C posted images of a Nasty C x KFC billboard alongside a snippet from the “Works At KFC” video, extending the collaboration’s visibility.

The official advert for the partnership was released on 2 December, highlighting the burger’s three-sauce concept with the line “You get not 1, not 2 but 3 times the sauce! Dropping it like it’s SauCy!” and the campaign tag #KFCXNASTYC.

Nasty C Went Fully Independent With FREE, His First Album on Tall Racks Records

Nasty C released FREE, his fifth studio album and first fully independent project, on 12 September via his own label, Tall Racks Records. The 15-track album marked a clear break from major-label releases and positions the Durban rapper firmly in control of his music, business, and creative direction.

Born in Durban, Nasty C has built one of the most successful hip-hop careers to emerge from South Africa, with more than a billion streams and a catalogue that has crossed local and international markets. FREE spans 15 tracks and reflects both personal and professional shifts, capturing the artist’s current mindset after stepping away from major-label infrastructure.

Musically, the album balances hard-edged rap with melodic records, continuing the genre-flexible approach that has shaped his global reach. Early releases preview that range: “Psychic” delivers direct, assertive rap; “Soft,” which Nasty C self-produced, features fellow Durban rapper Usimamane; and “Leftie,” with Blxckie, blends introspection with technical lyricism. The focus track, “Head Up,” strips things back further, positioning the album’s themes around patience, focus, and self-trust.

Why This Matters

FREE arrives at a moment when African artists are increasingly questioning traditional label structures and choosing independence as a long-term strategy. For Nasty C, arguably South Africa’s most visible hip-hop export, this move signals that global success no longer depends on remaining tied to major-label systems.

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The album’s release through Tall Racks Records, with Platoon handling distribution, reflects a hybrid model that allows for global reach without sacrificing control. Culturally, FREE reinforces a shift within African hip-hop toward artist-owned platforms, where creative output, revenue streams, and legacy-building are managed on the artist’s own terms.

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