Nasty C’s collaboration with KFC unfolded across several days, beginning with a “Works At KFC” video, followed by KFC’s announcement of the Nasty C Burger. Billboard imagery and a video snippet appeared on 1 December, leading to the official advert on 2 December promoting the three-sauce concept under the #KFCXNASTYC campaign.

Nasty C And KFC Track Collaboration Through Teasers, Billboards And Advert Rollout

From late November into early December, Nasty C revealed a staged collaboration with KFC following earlier appearances of him taking on “odd jobs” linked to his album rollout for FREE. On 27 November, he appeared in a video titled Nasty C Works At KFC, signaling the start of a coordinated campaign.

On 28 November, KFC announced what it called “Summer’s Sauciest Signing,” introducing the Nasty C Burger featuring three sauces and encouraging customers to help it “go platinum.” The burger became available at select stores. On 1 December, Nasty C posted images of a Nasty C x KFC billboard alongside a snippet from the “Works At KFC” video, extending the collaboration’s visibility.

The official advert for the partnership was released on 2 December, highlighting the burger’s three-sauce concept with the line “You get not 1, not 2 but 3 times the sauce! Dropping it like it’s SauCy!” and the campaign tag #KFCXNASTYC.

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