Featured Image(s): Apple Music
At an Apple Music press conference ahead of the Apple Music Super Bowl LX Halftime Show, Bad Bunny described the upcoming performance as an extension of gratitude, culture, and joy rather than a career milestone. Speaking candidly about exhaustion, pride, and staying present, he positioned the halftime show as “a huge party” rooted in Puerto Rican identity, one meant for the world to dance, not overthink.
Key Highlights
- Event: Apple Music Super Bowl LX Halftime Show
- Artist: Bad Bunny
- Date: Sunday, 8 February 2026 (Monday, 9 February at 1 AM CAT)
- Venue: Levi’s Stadium, Santa Clara, California
- Partners: Apple Music, NFL, Roc Nation
- Trailer Location: Puerto Rico
“I Just Want People To Have Fun” Bad Bunny
Speaking during Apple Music’s Super Bowl Halftime Show press conference, Bad Bunny acknowledged the intensity of the moment while resisting the idea of it as a personal victory lap. With an active tour, recent Grammy success, and global attention converging at once, he described the experience as something he is still processing, approaching it deliberately, one day at a time.
Rather than focusing on scale or expectation, Bad Bunny emphasised routine and restraint as his preparation method, centring calm, physical wellbeing, and avoiding overthinking. For him, the halftime show is an extension of what he already does: performing music he loves with people he trusts.
That perspective also shaped how he spoke about the meaning of the stage itself. The excitement, he explained, comes less from personal achievement and more from what the moment represents for his family, friends, Puerto Rico, and the broader communities that have supported him from the start.
Culture First, Always
Bad Bunny also reflected on how his recent body of work, created with the intention of reconnecting with his roots, unexpectedly opened doors to global recognition. The Super Bowl, in his view, is not a departure from that journey, but a continuation of it: taking cultural identity to a global stage without reshaping it for approval.
When asked what audiences should expect from the performance, he avoided specifics and spoilers, instead returning to a familiar theme across his career: accessibility through feeling rather than explanation.
“people only have to worry about dance. I know that I told them that they had 4 months to learn Spanish.They don’t even have to learn Spanish… just learn to dance.”
The emphasis, he made clear, is on movement, enjoyment, and shared experience, allowing the music to communicate without instruction. As Super Bowl LX approaches, Bad Bunny is framing the Apple Music Halftime Show as a moment of collective release, one led by culture, rhythm, and the simple act of dancing together.
The Teaser
The Announcement
The Trailer
The Press Conference
The “Benito Bowl” Show
Coming soon!
Follow @applemusic for the latest updates.
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