Expect watch parties, fan parks, mall activations, and public viewing events across South Africa throughout the tournament.

Sunday 28 June 2026

Smirnoff ICE is expanding its experiential marketing strategy with the launch of the Smirnoff ICE Fan Park in Johannesburg. Running throughout the international football season, the activation combines live match screenings, music, food and nightlife, highlighting how brands are increasingly using sport and entertainment to build community-driven experiences.

Thursday 11 June 2026

Fans can follow the 2026 FIFA World Cup across DStv, SABC, YouTube, and Sporty through live coverage, highlights, and analysis.

Follow lamagafrica for more.

📸: Supplied

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