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Absa Banks On The Creator Economy With AMPD Studios Partnership

📸: Supplied Absa Group has announced a strategic partnership with Johannesburg-based AMPD Studios to unlock economic opportunities within South Africa’s creator economy. Moving away from the “side hustle” narrative, the collaboration provides young creatives with critical financial tools, literacy, and structured support. The initiative aims to combat rising youth unemployment by treating digital content, music,…
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Paradise Africa And MTN AMPD Studios Unite For A Masterclass Empowering Creatives
Paradise Africa, in partnership with AMPD Studios by MTN, proudly launched the event series with its first Masterclass, “Drop the Music.” This event united South African creative pioneers to revitalize the music and creative community, focusing on release strategies, social media branding, and mental health. With over 120 attendees, it marked the start of a…
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Old Mutual Ensures The New Generation Of Musicians Can Play On
AMPD Studios, launched by Old Mutual in May 2019, will become a community asset following the conclusion of a three-year support agreement by the company in June 2022. Old Mutual’s sponsorship strategy is based on championing mutually positive futures for communities and customers every day. “The vision for AMPD Studio was always to create a vibrant launchpad…
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SAMA Nominee Lady X Opens Up The Industry For New Artists
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Mzansi Musicians Speak On The Negative Impact Of Covid-19
Many music artists struggle to keep their hopes and dreams alive before hitting the big time, and they remember well how hard it is to remain inspired when simply making ends meet is a challenge. Dramatic ups and downs have always defined the lives of those in the music business. Shortly before the onslaught of…
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Life and Music Both Demand Time and Effort, Caiphus Semenya Tells Young Artists
Succeeding in the music business is like personal relationships; the more time and effort you invest in it, the more successful you will be, says South African music legend and Academy Award nominee Caiphus Semenya. Speaking in the final episode of the Old Mutual AMPD Live series and the AMPD Icons Conversations virtual session, the…
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AMPD Studios Masterclasses Kickstart Virtually With DJ Fresh & Gil Hockman
Building a sustainable future in the entertainment industry means harnessing your passion, continuously working at building a solid career and always being prepared for the unexpected, say veteran artists DJ Fresh and Gil Hockman. DJ Fresh, who has celebrated more than 20 years in the entertainment business, and independent musician Gil Hockman, both shared the…
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AMPD Studios Goes Live On MTV Base With Its Music Industry Series
In an exciting and innovative move, during a new world of increased online and digital broadcast consumption due to the Covid-19 pandemic, Old Mutual and their AMPD Studio has partnered with ViacomCBS Networks Africa to bring the edutainment series to MTV BASE (DStv 322) and BET Africa (DStv129).  MTV BASE & BET Africa audiences are in for a treat, as more than twenty South African music heavyweights will be…
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Old Mutual Launches Its First AMPD Masterclass With Slikour
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Old Mutual Partners With Some Of SA’s Top Musicians To Launch
Last night, Africa’s leading financial services company, Old Mutual, announced the launch of their new and exciting music hub in Johannesburg’s vibey Newtown. Introducing AMPD Studios – a space created for upcoming musicians to help elevate their careers through music and financial education. Headlined by South Africa’s most influential musicians, Letta Mbulu and Thandiswa Mazwai,…

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