The United States of America and the Netherlands (both sponsored by Nike), will battle for the championship of women’s football this Sunday, capping off a very successful tournament and inspiring new fans around the world. Before kickoff, a look back at Nike’s efforts to support phenomenal footballers and the game they love. Nike proudly sponsored 14…

When the Nike Shox R4 debuted in 2000, its sci-fi aesthetic and aggressive stance created an instant visceral response. “They were like a shoe of the future,” recalls Brasilian football star Neymar JR. For him, the Shox R4 became an instant object of desire. Fittingly, the silhouette is the conduit for a duo of themed colorways baring…

The right sports bra can be the difference between a kick-ass workout and no workout at all. “It is the most important piece of apparel for the active woman — a good one enables women to play sports, and sports can give women confidence in life,” says Janett Nichol, VP of Apparel Innovation. That’s because the sports bra…

Dream Crazier shines a spotlight on female athletes who have broken barriers, brought people together through their performance and inspired generations of athletes to chase after their dreams. The spot is the start of a celebration of women in sport ahead of this summer’s football tournament in France and features a compilation of moments by some of the greatest athletes in the world,…

The Nike Air Max 720 unit is the tallest Air bag in history. It’s also the latest achievement of Nike’s Air Manufacturing Innovation team. The resulting shoe, however, is testament to how that group works collaboratively with other facets of Nike design. From color to materials, there’s beauty in a synergistic approach. “For example, color needs to strike a balance…

A four-female footwear collective, made up of a designer, engineer, developer and product manager, is responsible for the expressive new Nike Air Max Dia. The design (which was completed on an accelerated timeline) of the women’s exclusive silhouette began by prioritizing the last, working diligently to achieve a tapered (but democratic) toe-box. The result was a shoe…

They’re young, they’re ambitious and they run Joburg. Meet the next generation of young athletes who are set to disrupt Jozi’s running scene in collaboration with Nike. Fearless and independent, the eight handpicked athletes are carrying on the journey started in the short film, Born to do this, which celebrates Olympic and World Champion Caster Semenya. Having…

The 720 is the first full-length lifestyle Air Max unit While the Air Safari ushered Air units into pure lifestyle design more than 20 years ago, the technological advances of the 2010s have allowed for a new effort in all-day wear. Just as the Air Max 97 redefined the performance potential of Air by introducing…

Yesterday, Nike launched “Just Do It: Caster Semenya”, a film celebrating the tenacious spirit and strength of an athlete who is breaking barriers and writing her own story: Caster Semenya. The two-time Olympian and middle distance runner is one of the most decorated athletes of the last decade and a force be reckoned with. Over…

Nike Sportswear’s latest Tech Pack collection spins body-informed and environmental data into focused and functional forms. The collection uses knit and woven materials as well as base, mid- and outer layers engineered to provide athletes with full range of motion. BMX athlete Nigel Sylvester wears the Men’s Hooded Tech Pack Woven Jacket, which upgrades the…

In its 35 years of life, the Nike Air Zoom Pegasus has undergone major technology shifts and supported training efforts of countless everyday runners and some of the world’s best distance runners. When it came time to update the shoe, designers turned to feedback from elite athletes (including one of the silhouette’s biggest fans, champion British…

The Nike Women’s Training 24 x 24 pack includes a jacket, tank, bra and shorts, all of which pack into the jacket. In an effort to use lightweight cooling materials that were still performance-ready and durable, Nike women’s training designers turned to woven fabrics, which are lighter and typically stronger than knit materials typically used…