Tuesday saw the official launch of the award-winning next-generation experiential department store We Are EGG at the Zone @ Rosebank. Having officially opened last month, the store not only offers the ultimate curated shopping experience under one roof but really is more of a lifestyle destination, with a coffee shop and a soon-to-open restaurant. Featuring some of the freshest fashion brands for men, women and kids, this beautifully curated fashion hub includes over 150 carefully selected brands, 85% of which are South African-owned, with a significant percentage being female-owned.

Much like Selfridges, We Are EGG Rosebank is a mecca for not only fashion enthusiasts but all lovers of high-end retail experiences appealing to the hyper-connected Joburg customer.

The carefully curated, multi-faceted department store operates from Monday – Wednesday 9am-6pm, Thursday to Saturday 9am-7pm and Sunday 9am-5pm.