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Side Step Repositions Itself Inside Culture Through Blxckie Partnership
TL;TR Side Step has launched its new “New Era” campaign, partnering with South African hip-hop star Blxckie as the face of a broader brand evolution. The campaign positions the retailer at the intersection of fashion, music and youth culture, signalling a shift from traditional retail marketing towards community-driven cultural engagement aimed at South Africa’s Gen Z audience.…
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Makubenjalo Durban July Experience 2026: Everything You Need To Know
TL;TR Makubenjalo has partnered with Martell and OMODA to create an expanded luxury hospitality experience for the 2026 Hollywoodbets Durban July. The collaboration begins with an exclusive launch event on 26 June before culminating in a premium VIP marquee at Greyville Racecourse on 4 July, inspired by this year’s “Country Allure” theme. Details Makubenjalo, Martell…
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Orlando Pirates’ 2026/27 Kits Turn Victory Gold Into Design Language
📸: Supplied adidas and Orlando Pirates have revealed the club’s 2026/27 Home and Away kits, positioning the release as both a celebration of the Buccaneers’ newly won league title and the beginning of their road to 90 years in 2027. More than a routine seasonal refresh, the collection uses gold detailing, granite-inspired textures, and heritage…
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Kabza & Friends Durban July Edition: Everything You Need To Know
📸: Kabza De Small Hennessy is extending its long-running relationship with Kabza De Small beyond endorsement into cultural authorship. Ahead of the Durban July weekend, the cognac house is handing creative control to its Friend Of Maison Hennessy through Kabza & Friends: Durban July Edition, an immersive experience where music, culture, and community come together through…
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Knorr Taps DJ Zinhle’s Relatable Persona For New Cooking Campaign
📸: Supplied South African media personality and entrepreneur DJ Zinhle has partnered with Knorr South Africa as the brand’s 2026 ambassador. The collaboration focuses on cooking confidence, everyday food culture, and relatable kitchen experiences. The campaign also includes a nationwide consumer competition aimed at encouraging participation through accessible home-cooking experiences. Key Highlights DJ Zinhle Begins…
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After The Runway Extends SA Fashion Week Momentum With Event
📸: SAFW After The Runway is bringing Cape Town’s fashion community together following South African Fashion Week. Hosted by Helon Melon, the one-day event will spotlight emerging and established local designers while creating space for industry conversations, media engagement, and public access to collections beyond the traditional runway environment and format. Key Highlights Cape Town…
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Tropika Launches Limited-Edition Ginger Beer With Dr Esther Mahlangu
📸: Esther Mahlangu Tropika has launched a limited-edition Ginger Beer, pivoting from fruit flavors to embrace South African tradition. The packaging features bold Ndebele patterns by legendary artist Dr. Esther Mahlangu. This collaboration celebrates cultural heritage and artistic excellence, transforming a seasonal beverage into a collectible tribute to South Africa’s roots. Tropika Debuts Limited-Edition Ginger…
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Adidas Reveals Global Away Kits Ahead Of FIFA World Cup 2026
📸: adidas adidas reveals its FIFA World Cup 2026™ away kits for 25 federations, blending heritage with modern design and performance innovation. South Africa’s new Bafana Bafana and Banyana Banyana jerseys highlight cultural identity, equality, and technical excellence, supported by a global launch event celebrating football’s deep connection to music, style, and community. South Africa’s…
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Bathu And Boity Launch Collaborative Sneaker Collection “The Volt Pack”
📸: Bathu South African footwear brand Bathu has collaborated with media personality Boity to release “The Volt Pack,” a new sneaker collection. Marketed as a bold, electric range, the footwear targets a fast-paced, digitally connected youth demographic looking to disrupt the status quo. Key Highlights Inside Bathu x Boity’s New ‘Volt Pack’ Footwear Collaboration South…
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GALXBOY’s First Sneaker Is A Love Letter To Pitori And Youth Culture
📸: Supplied GALXBOY marks a historic milestone in South African streetwear with the launch of the GBX 012 Trainer and Runner. Collaboratively designed with UK-based expert Andrew Turner, the collection bridges local flair with global technical standards. Featuring seamless construction and performance-refined silhouettes, the range represents a sophisticated evolution for the brand, targeting a consumer…
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Martell Debuts ‘Maison Martell’ Residence In Joburg This March
📸: Supplied Martell Cognac is launching Maison Martell, a new traveling cultural residence debuting in Johannesburg from 8-22 March 2026 at Montecasino. The concept blends French heritage with South African creativity, offering intimate culinary, fashion, and musical experiences. Positioned as “slow luxury,” the event features limited daily tickets to ensure exclusivity. Event Details Martell Launches Immersive…
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Converse Drops The ‘Chucks In Love’ Collection For Valentine
📸: Converse Converse has released its 2026 Valentine’s Day collection, titled ‘Chucks in Love.’ The range features heart-shaped eyelets, embroidered details, and platform silhouettes across the Chuck 70 and All Star lines. Available for both adults and children, the collection updates the classic canvas sneaker with thematic hardware. Prices start at R899 for kids and…
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Levi’s Flips The Script With Super Bowl Campaign Featuring Doechii
📸: Supplied Levi’s® is using the Super Bowl to launch “Behind Every Original,” a campaign directed by Kim Gehrig that focuses entirely on the “backside.” Featuring stars like Doechii, ROSÉ, and Shai Gilgeous-Alexander, the anthem film “Backstory” celebrates the iconic denim view. The campaign highlights cultural catalysts moving forward, proving Levi’s remains the uniform of…
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The Jameson Festive Market Goes To Joburg And Durban In December
The Jameson Festive Market arrives in Johannesburg and Durban with tree-lighting ceremonies, tasting stations, global food experiences, interactive activities, and live performances throughout December. Visitors can sample Jameson variants, enjoy entertainment, and explore merch zones. The market runs 6–27 December in Joburg and 10–24 December in Durban, with free entry for adults. Spread The Cheers…
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Código 1530 Tequila Brings Mexican Craftsmanship To South Africa
Código 1530, the ultra-premium tequila from Jalisco, has launched in South Africa, offering four additive-free variants rooted in a century-old family recipe. Known for artisanal production and global awards, the brand emphasises authenticity and craftsmanship. Its official South African debut was celebrated at The Ground in Muldersdrift. The Best-Kept Secret Is Out: Código 1530 Ultra-Premium…
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Converse X Vaquera Transforms The Chuck Into Slouch Wedge Footwear
Converse has teamed up with Paris-based label Vaquera to reinvent the Chuck silhouette through the XXXHi and XHi Slouch Wedge designs. Debuting during Vaquera’s Fall/Winter 2025 show, the exaggerated, textile-heavy sneakers combine hidden wedge soles with signature Converse details, reflecting both brands’ experimental, boundary-pushing approach to fashion and self-expression. VAQUERA REIMAGINES THE CONVERSE CHUCK WITH…
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Tshepo Jeans And DJ Maphorisa Unite for Culture-Driven Collection “OVI”
TSHEPO and DJ Maphorisa have launched OVI, a limited collection merging fashion and music. Designed to reflect South Africa’s creative energy, the range reinterprets denim through themes of community, sound, and self-expression. Pre-sales opened on 12 November 2025, with general shipping from 20 November and denim from 1 December. OVI Blends Music, Street, and Style…
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Adidas And Orlando Pirates’ Third Jersey Inspired by Soweto’s Spirit
adidas and Orlando Pirates have revealed their bold new Third Jersey inspired by the Orlando Towers, celebrating Soweto pride and creativity. Featuring vibrant brushstrokes, blue dawn and light orchid hues, and the club’s iconic skull and crossbones, it merges football performance with streetwear flair, honouring kasi energy and individuality in South African football. Available 14 November in limited quantities. adidas and Orlando Pirates Unveil the…
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YoungstaCPT’s Reebok Sneaker Collab Brings Cape Town Stories To Soles
Cape Town’s own YoungstaCPT joins forces with Reebok to release the Oh-Two-1, a limited-edition sneaker that pays tribute to his roots, his journey, and the streets that raised him. Only 500 pairs exist, making it one of South Africa’s most exclusive sneaker collaborations to date. Rapper YoungstaCPT x Reebok Drop the Oh-Two-1 Sneaker Collaboration A Cape…
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Bafana Bafana’s Adidas Kit And Fan Collection Reveal Set For March 2026
The South African Football Association (SAFA) and adidas have entered a landmark three-year partnership that will see the iconic Three Stripes return to South African football. Fans can look forward to new national team kits and a full fan collection debuting in March 2026. SAFA Announces Adidas As New Official Technical Sponsor The South African…
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