Imagine placing a bid in an auction simply by employing your senses of smell, touch, and sight. Introducing an extraordinary opportunity,  the Comfort Scent-sory Fashion Auction in which the burst of endless fragrance you identify, along with the touch of a garment and its vibrant colours, become your entry to win sensational prizes to indulge your senses.

Enlisting four of the country’s most original fashion talents tasked with creating garments inspired by the fabric conditioner crafted by perfume experts, the Comfort Scent-sory Fashion Auction eschews the traditional approach of requiring participants to raise their paddles to make a higher bid. Instead, this is an event where everyone has the opportunity to walk away with the following prizes simply by using their senses:

• First Prize: A designer wardrobe to the value of R40 000;
• Second Prize: An all-expenses paid experience valued at R40 000; and
• Third Prize: Five winners of a full year’s supply of Comfort

“Our senses impact so many aspects of our everyday lives – our memories and our emotions, how we interact with our surroundings and how we find enjoyment. Comfort provides long-lasting fragrance and softness while preventing static and roughness – creating the ultimate Comfort zone of fragrance. Through this auction, we are heightening those senses and giving everyone the chance to apply them to win phenomenal sensory experiences,” said Comfort South Africa Brand Manager Sherry Hills.
 
The four designers were carefully selected from across the country for their unique style and provided with an innovative challenge. Each needed to produce a one-of-a-kind creation inspired by one of the luxury fabric conditioners’ seven variants – Heavenly Nectar, Morning Fresh, Divine Petals, Elegance Uplifting, Lily and Pure.
 
The four designers are:

• Palesa Mokubung, the founder and creative director of Mantsho and the first African designer to collaborate with Swedish fast-fashion company H&M;
• Highly regarded Durban-based Kathrin Kidger, whose eponymous brand is known for its timeless style, glamour and elegance;
• Karla Stam, the emerging fashion label offering ready-to-wear, office and occasion wear which is rapidly gaining a local following; and
• Rising fashion wunderkind, Jacques Bam, who exuberant approach to design saw him win the coveted SA Fashion Week student competition in 2018.

The designer garments were on display from 23rd November until 23rd December at We Are Egg in Rosebank @TheZone.

For more updates, connect with Comfort:

@Comfort_SouthAfrica
#ABurstOfEndlessFragrance
#ComfortScentsoryFashion