In 2023, brands worldwide unite to celebrate hip hop’s global impact. From events to collaborations, the genre continues to connect and empower communities, breaking barriers and shaping cultures. Here’s the list, in no particular order:

Entertainment & Events

Back To The City

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Apple Music

https://twitter.com/AppleMusic/status/1655603873686380551?s=20

Netflix South Africa

https://www.instagram.com/p/CvMgDQrLCPd/

Men’s Health

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Call Of Duty

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MTV Africa

https://twitter.com/MTVAfrica/status/1683776958952247296?t=FfGwKSIYu_s-gkrvJdkFGg&s=19

GRAMMYs

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Spotify Africa

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Billboard

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Art & Lifestyle

Brooklyn Public Library

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Hennessy

Sprite

https://www.instagram.com/p/Cs81Pu6N2Ft/

Puma South Africa

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New York Red Bulls

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Pepsi South Africa

https://twitter.com/Pepsi_SA/status/1686752172229496832?t=VKet37ovDst-b9EN_jm65Q&s=19