In a world where conformity often takes the lead, Windhoek Beer steps up to celebrate authenticity in its purest form. Renowned for its unwavering commitment to brewing tradition, Windhoek Beer proudly announces a captivating brand refresh that encapsulates the essence of being genuinely real. At the heart of Windhoek Beer lies an unyielding dedication to authenticity, mirrored in its 100% real philosophy. Starting with its beer – meticulously crafted using only the original trio of ingredients: barley, hops, and water, Windhoek Beer remains steadfast in its brewing tradition for over a century.

Bontu Mulaudzi, Senior Brand Manager for Windhoek Beer, shares, “With every sip of Windhoek Beer, you’re experiencing the authenticity of a 100% real brew. While our brand refresh introduces a striking redesign of our cans and bottles, the essence remains unchanged – ensuring our loyal drinkers continue to relish the same exceptional taste they’ve cherished for generations.” Windhoek Premium Lager, now available in a convenient 440ml size, promises a rich, full-flavored experience with a lingering spicy bitterness. Meanwhile, Windhoek Premium Draught strikes a perfect balance, delivering a velvety malt finish cherished by beer enthusiasts.

The revamped packaging boasts sleek styling, refined imagery, and vivid colors, distinguishing Windhoek Premium Lager with dark green and gold hues and Windhoek Premium Draught with black and gold accents. Notably, the iconic “W” and the stamp of authenticity, the Reinheitsgebot, remain proudly at the forefront.

Mulaudzi reflects, “Windhoek Beer has earned its place in brewing history and the market. Through this refresh, we’ve amplified what makes Windhoek truly 100% real, resonating with today’s discerning consumers.” “Our 100% real philosophy transcends a mere slogan; it’s our brand’s foundation, a means of connecting with our audience,” continues Mulaudzi. “Identifying a Windhoek drinker? They value honesty, embrace their true selves, exude warmth, and radiate authenticity – just like us!” “Windhoek Beer stands against conformity, encouraging individuals to be unapologetically themselves, quirks and all. We’re here to inspire, champion, and celebrate authenticity, inviting our consumers to embrace their genuine selves. We’re 100% real, inviting Windhoek drinkers to be 100% real too,” Mulaudzi concludes. The message is crystal clear: 100% beer plus 100% you equals 100% real. #KeepIt100!

For more, visit http://www.windhoekbeer.com or follow Windhoek Beer on social media @WindhoekBeerSA or @WindhoekBeer_SA. Join the conversation using #WindhoekBeer and #100Real.”