In a world where bold beginnings were just as important as the journey itself, BULLDOG Gin was excited to once again collaborate with Grade Africa in hosting the third installment of The Bold Ones on 14 February 2024. The Bold Ones series was born from BULLDOG’s groundbreaking #BeginBold campaign. Led by the multidisciplinary brand consultancy The Bread, the #BeginBold campaign had been launched in South Africa by putting daring and original emerging talents in the spotlight.

Since its inception in 2023, The Bold Ones had continued to champion the brand’s commitment to celebrating the bold, the innovative, and the free-spirited—those who believed that having the audacity to #BeginBold should be just as celebrated as the achievements that followed. “The collaboration between Grade and BULLDOG Gin is the result of our shared values to spotlight emerging talent, cultivate community education, and honour those who pave new paths,” says Zaid Osman, founder of Grade Africa.

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