In celebration of Africa Day, Coca-Cola is launching its newest creation, Coca-Cola® Wozzaah, a vibrant blend of flavors inspired by African culture. This new beverage offers a refreshing taste combined with tropical notes, reflecting the continent’s dynamic energy. Each can’s design features modern typography and bright colors, embodying Africa’s rhythmic spirit and creativity.

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Coca-Cola® Wozzaah is more than a drink; it’s a tribute to Africa’s cultural impact globally. To celebrate, Coca-Cola is offering physical and digital experiences, collaborating with pioneering artists who highlight Africa’s creative essence. Global music sensation and Eswatini native, Uncle Waffles, will be the ambassador for Coca-Cola® Wozzaah, bringing her electrifying energy to the campaign.

Earlier today, Coca-Cola® Creations and Uncle Waffles hosted an exclusive concert in Johannesburg launching Coca-Cola® Wozzaah, featuring a special performance and unveiling of the new flavor. “We are thrilled to introduce Coca-Cola® Wozzaah, a new Coca-Cola® Creation that not only celebrates the rich tapestry of African culture but also embodies the spirit of innovation and creativity,” said Silke Bucker, Senior Director, Coca-Cola Category Lead, Africa. “Partnering with Uncle Waffles adds an authentic touch to this exciting launch, and we can’t wait to see how her dynamic presence will elevate the Coca-Cola® Wozzaah experience, creating unforgettable moments for our consumers worldwide.”

Accessible through the Creations Hub, Coca-Cola® invites fans to an interactive online experience celebrating African creativity. Hosted by Uncle Waffles, the digital platform features elements inspired by South Africa, Morocco, Algeria, and Nigeria, along with customizable Snapchat lenses.

To further showcase African culture, Coca-Cola® is partnering with Nigeria’s first skateboarding company, WafflesnCream (waf.), to offer exclusive merchandise. Available internationally, fans can purchase these items online. “The latest Coca-Cola® Creation celebrates the vibrancy and influence of Africa, immersing consumers in the limitless energy of the continent,” said Oana Vlad, Senior Director, Global Strategy at The Coca-Cola Company. “This latest expression and collaboration with incredible African artists, designers and voices is what Coca-Cola® Creations is all about – creating ‘Real Magic’ for our fans through cultural connections.”

Coca-Cola® Wozzaah is available for a limited time in select markets, including South Africa, Nigeria, Algeria, and Morocco. For more information, visit www.coca-cola.com/creations.