Global coffee brand NESCAFÉ has unveiled an innovative experiential space that perfectly embodies their refreshed positioning: Make Your World. Launched on June 5, this initiative offers a unique and inspiring experience, inviting everyone to enjoy a “cup of perspective.” The NESCAFÉ Room promises a sensorial journey where visitors can savor the robust taste of NESCAFÉ Classic, the creamy delight of NESCAFÉ Cappuccino, and the luxurious experience of NESCAFÉ Gold.

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“Our goal is to create a space where every visitor can experience the true essence of NESCAFÉ,” says Carl Khoury, Business Executive Officer (BEO) for Coffee and Beverages, Nestlé East and Southern Africa Region (ESAR). “By exploring our diverse range, exciting flavors, and rich intensity, visitors will connect deeply with the brand. We aim for them to leave not only energized and inspired but also with a profound understanding of the dedication and love that goes into every cup, ready to make their world a better place, one thoughtful sip at a time.”

Explore the Zones

NESCAFÉ Classic Zone
Immerse yourself in the rich and robust flavors of NESCAFÉ Classic. This zone features the Strong yet Smooth Bar, the Reflective Seat Photo Opportunity, and the Perspective Shifter Wall. Experience how changing your perspective can reveal new insights and a deeper appreciation of everyday moments.

NESCAFÉ Cappuccino Zone
Escape to a serene environment with calming textures and soothing lighting. Enjoy a VR Experience that enhances the pleasure of drinking a rich, creamy cappuccino, offering a visually and mentally stimulating break from reality.

NESCAFÉ Gold Zone
Learn about NESCAFÉ Gold’s sustainable journey. Discover how its glass bottles can be recycled and repurposed, reflecting the brand’s commitment to eco-friendly practices. Enjoy your coffee while appreciating the positive environmental impact.

Personal Touches

One of the highlights of the NESCAFÉ Room is the opportunity to personalize your iconic red NESCAFÉ mug. With proof of purchase, visitors can have their name engraved on a mug, creating a lasting keepsake.

A Culinary Experience

Guests at the media launch enjoyed a culinary journey curated by award-winning food personality Vicky Crease. The menu was designed to complement NESCAFÉ’s diverse coffee varieties, creating an unforgettable gastronomic experience.

Meet the Stars

The event saw attendance from notable personalities like actress Linda Mtoba, Big Brother Star Lerato Modise, TV and Radio presenter Nomalanga Shozi, and national sport stars Cheslin Kolbe and Makazole Mapimpi. They mingled, enjoyed delectable drinks, and added to the event’s special atmosphere.

Visit the NESCAFÉ Room

Open to the public until June 30, 2024, at Sandton City, Checkers Centre Court, the NESCAFÉ Room invites everyone to explore, taste, and enjoy. Engage your senses and find perspective with every cup.

Join us in making your world a better place, one thoughtful sip at a time. Share your experiences online and tag @nescafesa on Instagram with #Nescafe and #MakeYourWorld to spread the inspiration.