Pin Pop, the beloved Stoksweet brand, is making waves with its exciting new “Blue” flavour launch and the vibrant #PopaWithPinPop campaign. Spearheaded by South Africa’s top international dance sensation, musician, and Minister of Cool, Robot Boii, this campaign aims to inspire young influencers to showcase their dance talents for a chance to win an exclusive year-long influencer deal with Pin Pop. With his dynamic dance challenges and colourful personality, Robot Boii is the perfect ambassador for this campaign. His impressive following of 950K on Instagram and 1.2M on TikTok underscores his influence among South African youth. Robot Boii has launched the #PopaWithPinPop challenge, urging fans to display their coolest dance moves and participate in this exciting opportunity.

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The campaign is dedicated to uplifting the youth, unlocking South African potential, and encouraging young creators to shine. As Robot Boii himself puts it, “Everyone starts somewhere, and you too can follow in my footsteps. Get ready to show off your best moves and be the coolest – join the challenge and be #1!”

How to Enter:

1. Call for Entries (Live Now):

• Check out the #PopaWithPinPop challenge with @robot_boii_rsa on TikTok.
• Purchase your favorite Pin Pop Stoksweet.
• Record a video of your coolest dance moves with your Pin Pop.
• Post the video on TikTok, tag @PinPopZA, and use the hashtag #PopaWithPinPop. Make sure your video is public.
• Entries are open until midnight on July 13, 2024.

1. Finalist Voting (Live July 15, 2024):

• Following the entry period, finalists will be announced.
• The public will be encouraged to vote for their favorite videos.
• The top three winners will be crowned “Pin Pop influencers” for the next year, enjoying an array of exciting opportunities and rewards.

Robot Boii will also serve as a judge for Pin Pop’s regional activations, using his expert eye to select the best entries.

Join the Movement:

This campaign not only highlights the fun and flavorful essence of Pin Pop but also celebrates the vibrant creativity of South Africa’s youth. Let’s get popping with the #PopaWithPinPop challenge – follow Robot Boii on TikTok to stay updated and be a part of this exciting journey.

Robot Boii on TikTok:
tiktok.com/@robot_boii_rsa

UPDATE: 18 AUGUST 2024

Robot Boii and Pin Pop announce the winners of the #PopaWithPinPop Influencer Dance Challenge

Pin Pop and Robot Boii went across the country in search of SA’s No 1 Coolest dance moves and the brands next official influencers (The Cool Club) and the final winners have now been revealed: Solly Phegane Phahlamohlaka (36 years old); Thandokuhle Mohlebe (8 years old); Thobani Sibiya (21 years old) and twins Siphokazi and Siphelele Mbokazi (17 years old).

“The Popa with Pin Pop campaign was launched to take relatively unknown cool kids and make them known for their coolness factor and moves as the official faces of the Pin Pop Cool Club” says Danielle de Villiers, Head of Marketing. “As a young dancer I’m happy to have won the opportunity to work with Pin Pop. I’m ready to ‘Pop with Passion, ‘Pin with Purpose’ and make unforgettable moves with Pin Pop” says new winner Thandokuhle Mohlebe.

The Embo twins, Siphokazi and Siphelele Mbokazi echoed Thandokuhle’s sentiments. “We are completely overwhelmed with gratitude! To Pin Pop, and our incredible fans, we want to express our heartfelt thanks for choosing us as influencers. We’re thrilled to be part of this community and can’t wait to share our passions, ideas, and creativity with you all.”

“Pin Pop is known as the coolest brand with the best flavours and gum and this campaign gave us the opportunity to find the coolest kids to work with us over the next year as influencers. We are so thrilled with the winners the public has chosen to be the faces of the Cool Club” de Villiers continued.

Over the past month, influencers nationwide have flocked to social media, joining dance challenges and showcasing their unique talents all for the chance to move from the unknown to known and win a coveted one-year paid influencer campaign with Pin Pop. The 4 winners are crowned the new ‘Faces of the Cool Club” and receive the grand prize of an influencer contract valued at over 60k for a one year period. 

Robot Boii, who aims to inspire the next generation of influencers was the main judge and was a pivotal part in choosing the 4 stand out influencers. “These were relatively unknown social media influencers with incredible talent and great abilities that we have found and will now spotlight. These influencers will be working with the brand over the next year – big things ahead!” Robot Boii said.