This South African Women’s Month, Apple Music’s Alpha playlist spotlights four trailblazing female artists: Uncle Waffles, Elaine, Nomfundo Moh, and Nanette. Each artist, a powerhouse in her genre, is celebrated for her unique contributions to the music industry.
A Platform for Powerful Women
Apple Music’s Alpha playlist aims to redefine the power and influence of women in music. This initiative celebrates artists who have made significant strides in their careers, pushing the boundaries of their genres and paving the way for future generations. For August, the focus is on South African talent, with each of these remarkable women featuring on the playlist’s cover.
The Featured Artists
Uncle Waffles: An Amapiano DJ and producer, Uncle Waffles has taken the music scene by storm with her infectious beats and dynamic performances. Her inclusion in the Alpha playlist highlights her role in popularizing the Amapiano genre and her influence in the music industry.
Elaine: Known for her soulful voice and emotive lyrics, neo-R&B artist Elaine has captured the hearts of many. Her music, filled with themes of love and intimacy, resonates deeply with listeners, making her a standout artist on the Alpha playlist.
Nomfundo Moh: As an Afro-pop singer-songwriter, Nomfundo Moh’s music blends contemporary sounds with traditional influences. Her songs often carry messages of hope and validation, challenging societal norms and uplifting her audience.
Nanette: A pop R&B doyenne, Nanette’s music is a testament to her strength and vulnerability. Her personal experiences and reflections on womanhood are woven into her songs, making her a powerful voice in the music industry.
Celebrating Women’s Strength
Apple Music’s Alpha playlist is more than just a collection of songs; it is a space for starting conversations, uplifting one another, and challenging preconceived notions. Each artist featured on the playlist embodies these values, using their music to express their unique perspectives and experiences.
Elaine, expressing her gratitude for being featured, said, “I’m honoured to be featured on Apple Music’s Alpha playlist, especially at such a monumental time for the South African music landscape, and more so the women involved. This platform not only amplifies our voices as women shaping and influencing the culture in a male-dominated industry but also connects me to the many women I sing and write for.”
Nomfundo Moh echoed similar sentiments, saying, “Being an artist is beautiful, but being a female artist is mighty! Not everyone has the ability to break chains that are meant to limit their creativity, only a superhuman can conquer such. It is an honour to be featured on Apple Music’s Alpha campaign; we’re about to break more chains through our music.”
Nanette reflected on her journey, stating, “Growing up in a household of predominantly girls, I was always confident in the strength and tenacity of a woman. My first example of immense strength was my grandmother. She and my mother taught me to take pride in everything it means to be a woman, from vulnerability to adaptability. Women are a force to be reckoned with, and I’m glad I get to express my womanhood in its purest form using music.”
Uncle Waffles also shared her excitement, stating, “I’m really honoured to be featured in Apple Music’s Alpha campaign. Beyoncé was right, girls do run the world.”
It’s More Than A Playlist
The Alpha playlist not only celebrates these artists but also serves as an inspiration for women everywhere. It’s a reminder of the power of music to bring people together, challenge norms, and uplift voices that deserve to be heard. As South Africa celebrates Women’s Month, Apple Music’s Alpha playlist stands as a testament to the incredible talent and resilience of female artists in the music industry.
Listen to the playlist here.
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