On 6 March 2025, Archive launched the second edition of its Artist Project, spotlighting visionary toy designer Sanele Qwabe, founder of Kind Kid Company. Known for his ability to merge animation and toy artistry with compelling storytelling, Sanele takes center stage in Archive’s latest campaign and collection, Imagination Meets Creation.

The AW/25 collection, launched alongside the project, reimagines classic silhouettes with a contemporary twist, incorporating refreshed paisley prints and everyday essentials designed for playful expression. Elevating the collaboration, Sanele’s Kind Kid Company has crafted four exclusive limited-edition designer toys inspired by the collection’s color palette, seamlessly bridging fashion and collectible artistry.

With this launch, Archive continues to blur the lines between fashion, art, and storytelling, reinforcing its role as a platform for creative innovation. Shop the collection now here.

Featured image(s): @LWANDO_M