Global Pass 3.0 spotlights South African producer DWSON, who performed three shows at Amsterdam Dance Event 2025. Building on previous editions in Ibiza and Reeperbahn, the initiative supports African artists’ access to global stages. DWSON’s performances and networking engagements highlight the growing presence of African electronic music in international spaces.
Jägermeister’s Global Pass 3.0 with DWSON Sees Him Perform at Amsterdam Dance Event 2025
Jägermeister launched the Global Pass 3.0, continuing its artist export initiative by spotlighting South African electronic producer and DJ DWSON. The programme’s next chapter unfolded at Amsterdam Dance Event (ADE) 2025, the world’s largest electronic music conference and festival, held from 22–25 October 2025 in the Netherlands.
The launch follows previous Global Pass editions at the International Music Summit in Ibiza and Reeperbahn Festival, expanding Jägermeister’s aim to create meaningful pathways for African artists to perform, collaborate, and engage across international music ecosystems.
DWSON delivered three performances at ADE 2025. His first appearance took place on 22 October at the AFEM Annual General Meeting & Mixer, supported by Paradise Worldwide, DJ Monitor, and KUVO powered by DJ Monitor. He performed again on 23 October at the DJ Monitor 20-Year Anniversary Party, hosted in collaboration with Paradise Worldwide. His final set formed part of Mixmag Never-Ending House on 25 October.
In addition to his performances, DWSON participated in networking engagements with key international stakeholders. According to Ephraim Manana from the Jägermeister Team, Global Pass 3.0 focuses on access and connecting artists to platforms where their work can reach global audiences. DWSON’s involvement reflects the depth and innovation present in South Africa’s electronic music landscape.
DWSON described performing at ADE as a defining opportunity to share his sound with new audiences and connect with individuals who have shaped the global electronic movement. His presence at the event marks a further step in amplifying African electronic producers on major international stages.
Featured Image(s): Supplied
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