LAMAG.AFRICA

Category: Marketing

  • Mzansi Brands Have A Chance To Join Tyla’s A*POP Cultural Moment

    Mzansi Brands Have A Chance To Join Tyla’s A*POP Cultural Moment

    TL;DR As South Africans rally behind Tyla’s second album, A*POP, ahead of its Friday (24 July 2026) release, brands have an opportunity to participate in a fan-led cultural moment. Success, however, will depend on authenticity rather than speed, with audiences rewarding brands that understand the visual language and spirit of the campaign instead of chasing attention.…

  • Side Step Repositions Itself Inside Culture Through Blxckie Partnership

    Side Step Repositions Itself Inside Culture Through Blxckie Partnership

    TL;TR Side Step has launched its new “New Era” campaign, partnering with South African hip-hop star Blxckie as the face of a broader brand evolution. The campaign positions the retailer at the intersection of fashion, music and youth culture, signalling a shift from traditional retail marketing towards community-driven cultural engagement aimed at South Africa’s Gen Z audience.…

  • Brands Bring The Youth Of 2026 Together Commemorating Youth Day

    Brands Bring The Youth Of 2026 Together Commemorating Youth Day

    TL;TR Youth Month 2026 has seen South African brands move beyond once-off campaigns to create platforms for conversation, financial education and cultural reflection. Through podcasts, panel discussions and community storytelling, Nedbank, MTN, SlikourOnLife and Standard Bank are using Youth Day to connect young people with opportunities, history and practical skills. Nedbank “Youth X Conversations“ Slikouronlife…

  • ReachPlayers Study Reveals Insights Into Marketing To The Youth

    ReachPlayers Study Reveals Insights Into Marketing To The Youth

    📸: Supplied A new survey of 10,000 South Africans aged 13 to 25 suggests marketers may be misunderstanding how young consumers make decisions. Conducted by ReachPlayers inside gaming environments, the research highlights a generation focused on financial stability, family responsibilities and quality-driven purchasing, while exposing a growing gap between advertising investment and audience attention.  Key…

  • Knorr Taps DJ Zinhle’s Relatable Persona For New Cooking Campaign

    Knorr Taps DJ Zinhle’s Relatable Persona For New Cooking Campaign

    📸: Supplied South African media personality and entrepreneur DJ Zinhle has partnered with Knorr South Africa as the brand’s 2026 ambassador. The collaboration focuses on cooking confidence, everyday food culture, and relatable kitchen experiences. The campaign also includes a nationwide consumer competition aimed at encouraging participation through accessible home-cooking experiences. Key Highlights DJ Zinhle Begins…

  • [ROLLOUT] Asake’s Evolving “M$NEY” Album Cover And Tracklist Reveal

    [ROLLOUT] Asake’s Evolving “M$NEY” Album Cover And Tracklist Reveal

    📸: Asake Asake’s fourth album, M$NEY, features art by sculptor Arthar Jabar, blending classical tradition with modern marketing. The artwork evolved on streaming platforms from raw stone to a detailed portrait, mirroring Asake’s artistic refinement. Releasing 01 May 2026, the project fuses Pan-African collaborations with global samples to cement his stardom. Key Highlights A Sculptural Journey…

  • MINI Turns Cars Into Cameras With Shekhinah’s ‘Spoonky’ Visual Diary

    MINI Turns Cars Into Cameras With Shekhinah’s ‘Spoonky’ Visual Diary

    TL;TR MINI South Africa has partnered with South African singer-songwriter Shekhinah to showcase a new content creation platform built around integrated vehicle cameras. Using the latest MINI Countryman and MINI Cooper models, the collaboration transforms a music video into a demonstration of how automotive technology is increasingly intersecting with creativity, storytelling, and digital culture. Details When Happens…

  • [CAMPAIGNS] Inside The March 2026 Brand Posts #OnTheeRadar

    [CAMPAIGNS] Inside The March 2026 Brand Posts #OnTheeRadar

    📸: Queen Loany Hightlights around International Women’s Day; Human Rights Day, Eid Mubarak, World Colour Day, International Fragrance Day, World Down Syndrome Day, and the International Day for the Elimination of Racial Discrimination showcasing how South African and global brands aligned their campaigns with cultural moments. How Brands Showed Up In March 2026 March 2026’s…

  • [GUIDE] Ryanair Shows Consumers Know Your Brand Better Than You Think

    [GUIDE] Ryanair Shows Consumers Know Your Brand Better Than You Think

    📸: Ryanair Ryanair’s “corporate shift” post reveals how brand personality functions as behavioural consistency, not just tone. Consumers noticed the change and responded by strengthening the brand’s established voice. This shows how strong brand personalities drive participation, build cultural memory, and turn consumers into active amplifiers when consistency is sustained. Ryanair Proves That Brand Personality…

  • Chicken Licken Announce Rubber Bands Drop Ahead Of April Fools Day

    Chicken Licken Announce Rubber Bands Drop Ahead Of April Fools Day

    📸: Chicken Licken Chicken Licken’s announcement of discontinuing rubber bands sparked viral reactions across social media. Consumers expressed emotional attachment, humour, and criticism, particularly around salt levels. With no explanation provided, speculation grew, including April Fools’ theories. The moment reveals how small brand details can trigger widespread cultural conversation and broader consumer feedback. Chicken Licken…

  • Absa Banks On The Creator Economy With AMPD Studios Partnership

    Absa Banks On The Creator Economy With AMPD Studios Partnership

    📸: Supplied Absa Group has announced a strategic partnership with Johannesburg-based AMPD Studios to unlock economic opportunities within South Africa’s creator economy. Moving away from the “side hustle” narrative, the collaboration provides young creatives with critical financial tools, literacy, and structured support. The initiative aims to combat rising youth unemployment by treating digital content, music,…

  • [CAMPAIGNS] Inside Valentine’s Day 2026 And Brands #OnTheeRadar

    [CAMPAIGNS] Inside Valentine’s Day 2026 And Brands #OnTheeRadar

    📸: Pringles Valentine’s Day aka Valaza (eiii South Africans 😂) is not a single romantic moment; it’s a season. It plays out across messy timelines, jokes, “friendly warnings,” memes, and public debates about love, effort, and expectations. Every February, oro monthly, we joke that mjolo wa nyisa. But behaviour tells a different story: people still…

  • Levi’s Flips The Script With Super Bowl Campaign Featuring Doechii

    Levi’s Flips The Script With Super Bowl Campaign Featuring Doechii

    📸: Supplied Levi’s® is using the Super Bowl to launch “Behind Every Original,” a campaign directed by Kim Gehrig that focuses entirely on the “backside.” Featuring stars like Doechii, ROSÉ, and Shai Gilgeous-Alexander, the anthem film “Backstory” celebrates the iconic denim view. The campaign highlights cultural catalysts moving forward, proving Levi’s remains the uniform of…

  • [CAMPAIGNS] Inside The 2026 Super Bowl And Brands #OnTheeRadar

    [CAMPAIGNS] Inside The 2026 Super Bowl And Brands #OnTheeRadar

    📸: DoorDash As Bad Bunny prepares to turn the Apple Music Halftime Show into a global moment, brands are battling for 2026 Super Bowl attention through nostalgia, game day rituals, and internet trends. DoorDash and Pepsi are reviving brand “wars,” while Duolingo is turning the Halftime Show language barrier into an acquisition play. This year it’s about who…

  • [CAMPAIGNS] Inside January 2026 Brand Posts #OnTheeRadar

    [CAMPAIGNS] Inside January 2026 Brand Posts #OnTheeRadar

    📸: Babalwa M x Skyy Vodka January 2026 saw South African brands lean hard into cultural moments, from Januworry survival humour to back-to-school hustle and Lunar New Year aesthetics. Campaigns blended nostalgia, AI, and real-life relatability to connect with audiences navigating a long, expensive month. The result? Some genuinely clever work and a few that…

  • McDonald’s South Africa Launches FRIENDS Meal With Collectibles

    McDonald’s South Africa Launches FRIENDS Meal With Collectibles

    Featured Image(s): Supplied McDonald’s South Africa has launched a limited-time FRIENDS Meal in partnership with Warner Bros., starting 21 January 2026. The promotion pairs classic McDonald’s meals with Monica’s Marinara Sauce, character-inspired collectibles, and in-app activations. “This partnership brings together two cultural icons that stand for connection, comfort, and joy,” said Daniel Padiachy, Chief Marketing…

  • [TREND] Why “2026 Is The New 2016” Is The Most Iconic Year Yet

    [TREND] Why “2026 Is The New 2016” Is The Most Iconic Year Yet

    Featured Image(s): Mpho Sebina on IG “2026 is the new 2016” has emerged as a recurring phrase across social platforms, used to frame throwback visuals, fashion callbacks, and music memories from that time. More than simple nostalgia, the trend reflects a collective reframing of 2016 as an iconic time, a time remembered for creative freedom…

  • Black Coffee Foundation Delivers Food Relief During 2025 Festive Season

    The Black Coffee Foundation’s Feed the Family, Share the Joy campaign distributed thousands of food parcels nationwide during the 2025 festive season. Reaching rural and urban communities, the initiative supported families with essential groceries and shared meals. Additional distributions continue in Limpopo, reinforcing the Foundation’s ongoing commitment to dignity, food security, and community upliftment beyond…

  • Apple Music’s Summertime Sounds With Ciza, Jazzwrld And Nandi Madida

    Apple Music’s Summertime Sounds campaign returns with curated playlists and exclusive DJ mixes from CIZA, JAZZWRLD, and Nandi Madida. The initiative highlights seasonal music discovery through artist-led curation, blending African and global sounds. Additional content includes guest playlists, DJ mixes, and Apple Music 1 selections designed to reflect varied summer moods and listening contexts. Apple…

  • Courvoisier Announces Mörda, Dlala Thukzin & Thabsie As #TNIO Partners

    Courvoisier has announced Mörda, Dlala Thukzin and Thabsie Biyela as the cultural partners for its new #TNIO (The Night Is Ours) campaign. The initiative examines how South African nightlife is shaped by creators who influence sound, style and identity. Each partner represents a different facet of the country’s evolving cultural landscape. Courvoisier’s #TNIO Campaign Repositions Nightlife…