The Jameson Festive Market arrives in Johannesburg and Durban with tree-lighting ceremonies, tasting stations, global food experiences, interactive activities, and live performances throughout December. Visitors can sample Jameson variants, enjoy entertainment, and explore merch zones. The market runs 6–27 December in Joburg and 10–24 December in Durban, with free entry for adults.
Spread The Cheers with Jameson in Joburg and Durban This Festive Season
Jameson Irish Whiskey introduces the Jameson Festive Market to Johannesburg and Durban this December, offering an experiential programme combining tastings, live music, personalisation stations, merch, and themed activations. The events are designed to bring festive energy to both cities with a mix of flavour, culture, and entertainment.
The Johannesburg market opens on 6 December, featuring the lighting of the Jameson Festive Tree at Melrose Arch between 6 and 7pm. Durban’s tree lighting follows on 10 December at Palm Boulevard, Umhlanga Ridge.
Tasting stations showcasing Jameson Original, Jameson Triple Triple, and Jameson Select Reserve form the core of the experience, complemented by cocktails and interactive features such as multi-sensory stands, quizzes, games, and live mixologist showdowns. Each stand offers flavour infusions inspired by global cultures.
The Global Cheers Stand extends this theme through Jameson-infused dishes representing South Africa, Italy, Japan, Mexico, Brazil, Ireland, and the USA. Live performances add to the festive atmosphere, with Johannesburg hosting Skinny & Kay Gig on 7 December, Kutlwano on 13 December, Homie Lover Friends on 20 December, and DJ Buhle on 27 December. Durban’s programme includes Angel on 13 December and DJ Monde on 20 December. Additional zones focused on clothing, lifestyle, and streetwear give attendees opportunities to collect souvenirs and memorabilia.
The market runs 6–27 December in Johannesburg at The Piazza, Melrose Arch, and 10–24 December in Durban at Palm Boulevard, Umhlanga Ridge. Entry is free for attendees over 18, with booking required via the provided link or Jameson’s social channels.
Featured Image(s): Supplied
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