Courvoisier has announced Mörda, Dlala Thukzin and Thabsie Biyela as the cultural partners for its new #TNIO (The Night Is Ours) campaign. The initiative examines how South African nightlife is shaped by creators who influence sound, style and identity. Each partner represents a different facet of the country’s evolving cultural landscape.
Courvoisier’s #TNIO Campaign Repositions Nightlife as a Space for Cultural Legacy
Courvoisier has introduced #TNIO – The Night Is Ours, a campaign rooted in South Africa’s evolving nightlife culture. Centred on inclusive luxury, the platform highlights how night-time spaces have become hubs of creativity, identity and impact, especially within Johannesburg’s dynamic urban landscape.
The campaign extends Courvoisier’s longstanding presence in South Africa by spotlighting the people who shape culture rather than simply participate in it. To embody this ethos, the brand has partnered with Mörda, Dlala Thukzin and Thabsie Biyela — three artists whose work reflects South Africa’s contemporary creative pulse.
Mörda brings refined sonic innovation, Dlala Thukzin captures the streets’ energy through genre-blending production, and Thabsie Biyela represents a new wave of self-defined modern royalty. Together, they reflect a shift toward cultural ownership and community-led influence across nightlife spaces.
According to Courvoisier SA’s Brand Manager Fortune Digomo, the campaign centres on community, connection and creation as the true markers of luxury. #TNIO encourages audiences to claim the night on their own terms, viewing nightlife as a site where legacy is made through collaboration, creativity and cultural leadership.
Featured Image(s): Supplied
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