📸: Canva
The popular “This Is Who” trend is changing how brands introduce their teams. Instead of polished, professional headshots, brands are sharing photos of the younger version of employees in photo carousels alongside their current roles. The playful format reminds people that behind every professional position is a real person who once needed help tying their shoes.
The “This Is Who” Trend Is Giving the Corporate “Meet the Team” Post a Refresh
The classic “meet the team” post has gotten a fun update. Across social media, brands are swapping stiff corporate headshots for childhood photos in the viral “This Is Who” trend. Paired with captions like “This is who makes the big bets” or “This is who approves the budgets,” the format reveals the young version of the person behind the role in the sharing old photos of employees alongside their current roles.
Suddenly, the big boss is just a three-year-old with cake on their face. It’s playful, but it also says something meaningful. Behind every impressive job title is a real person who once needed help tying their shoes, and is now handling big budgets and major decisions.
Why It’s Resonating
People are drawn to content that feels human and relatable. The “This Is Who” trend offers exactly that. It reminds us that nobody was born an executive. Every career is a journey that started somewhere much simpler. More than anything, the trend invites a moment of reflection. That younger version of you probably had no idea where life would take you, and yet, here you are.
Brands Are Joining In
Global and local brands have joined the trend. By participating, brands offer people a more human look at the people behind the work. It’s a simple format, but it makes brands feel more approachable and authentic.
I love how MrP evolved this trend by revealing the employees they showed 👌🏾 they gave the people what they want!
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