📸: FIFA

The countdown to the 2026 FIFA World Cup is underway, and brands across South Africa, Africa and the world are already competing for fans’ attention through football-inspired advertising campaigns. This roundup highlights some of the standout FIFA World Cup 2026 campaigns released so far, showcasing how brands are using storytelling, fandom and national pride to build excitement ahead of football’s biggest event.

Key Highlights

• Event: FIFA World Cup 2026
• Date: From 11 June – 19 July 2026
• Location: USA, Toronto & Mexico
• Watch: SABC Sport, SABC 1 and SABC 3 (and SABC Plus), SuperSport on DStv and (DStv Stream)

South Africa

Adidas

20 March 2026

Carling Black Label

28 April 2026

Castle Lager

14 May 2026

Rexona (Shield)

21 May 2026

McDonald’s

02 June 2026

Rest Of Africa

DStv

7 May 2026

Cerveja 2M

26 May 2026

Global

Kia

8 December 2025

Coca Cola

8 April 2026

1 May 2026

2 June 2026

Pepsi

20 April 2026

Powerade

23 April 2026

Budweiser

28 April 2026

Fox

4 May 2026

Brahma

6 May 2026

Lenovo

14 May 2026

Lay’s

14 May 2026

Hyundai

29 May 2026

Nike

04 June 2026

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