📸: FIFA


The countdown to the 2026 FIFA World Cup is underway, and brands across South Africa, Africa and the world are already competing for fans’ attention through football-inspired advertising campaigns. This roundup highlights some of the standout FIFA World Cup 2026 campaigns released so far, showcasing how brands are using storytelling, fandom and national pride to build excitement ahead of football’s biggest event.


Key Highlights
- Event: FIFA World Cup 2026
- Date: From 11 June – 19 July 2026
- Location: USA, Toronto & Mexico
- Watch: SABC Sport, SABC 1 and SABC 3 (and SABC Plus), SuperSport on DStv and (DStv Stream)

South Africa
Adidas
20 March 2026
Carling Black Label
28 April 2026
Castle Lager
14 May 2026
Rexona (Shield)
21 May 2026
McDonald’s
02 June 2026

Rest Of Africa
DStv
7 May 2026
Cerveja 2M
26 May 2026

Global
Kia
8 December 2025
Coca Cola
8 April 2026
1 May 2026
2 June 2026
Pepsi
20 April 2026
Powerade
23 April 2026
Budweiser
28 April 2026
Fox
4 May 2026
Brahma
6 May 2026
Lenovo
14 May 2026
Lay’s
14 May 2026
Hyundai
29 May 2026
Nike
04 June 2026

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