LAMAG.AFRICA

Category: Marketing

  • The Iconic “Share A Coke” Campaign Returns With A Twist & Focus On GenZs

    Coca‑Cola’s iconic Share a Coke campaign has officially returned, launching today in South Africa as part of a global comeback tailored for a new generation. First introduced in 2011, the campaign became a cultural phenomenon by replacing the Coca‑Cola logo with popular first names, turning bottles into personalized mementos of connection. Now, it’s back to…

  • #LAChats With Karabo Poppy On Her Mural Collab For Sprite Limelight

    Sprite recently debuted an exciting collaboration with one of Africa’s most renowned artists as part of Sprite Limelight Season 3. The striking mural, created by celebrated South African artist and illustrator Karabo Poppy, showcases her signature style and deep connection to local culture. Situated on the facade of Cheeky’s in Bree Street, Braamfontein, the artwork…

  • [GUIDE] Why Management And Artist Discipline Is Key For Genre Success

    In the fast-paced world of music and entertainment, talent alone is not enough. Great artist management, combined with an artist’s willingness to cooperate and maintain discipline, is what separates short-lived hype from long-term success. Whether an artist is independent or signed to a major label, the role of a skilled manager and the artist’s own…

  • [GUIDE] Playbook For Crafting Impactful Artist-Brand Collaborations

    Brand collaborations have long been a defining force in South Africa’s creative landscape, shaping cultural moments and connecting deeply with audiences. Yet, in recent years, many partnerships have struggled to create the same lasting impact. As South African music, fashion, and art continue to gain global recognition—especially with the likes of Amapiano, Afro House and…

  • Burna Boy Going Faceless On His Album Covers Signals A Shift In His Brand

    Burna Boy has removed himself from his album covers on streaming platforms (Apple Music, Spotify, etc.) and this stunt sparked speculation that it’s part of the rollout for his upcoming album “No Sign of Weakness”. While the reason is still unclear, this move suggests a shift in focus to his music rather than him as…

  • Pick n Pay’s “Smart Shopper” Ad With Rick Ross Gets Mixed Reactions

    Pick n Pay recently launched their new ad starring American rapper Rick Ross and local South African comedian Schalk Bezuidenhout to promote its Smart Shopper loyalty program with the Price Palooza savings campaign. The ad was designed to show shoppers how using their rewards card can lead to winning big deals and extra points. Before…

  • Warner Music Africa And Guta Sync Forge Strategic Partnership

    Warner Music Africa, a leading force in the African music industry, is thrilled to announce a new strategic partnership with Ground Up Chale’s sync arm (GUTA Sync), an innovative leader in music synchronization and licensing focusing on African artists and music. This collaboration is set to redefine music sync opportunities across the continent and beyond,…

  • [ENTER] Relay Jeans Launches “Sound of Denim” Campaign In Partnership With Thozimusic

    Relay Jeans announced the “Sound of Denim” campaign, a dynamic fusion of music and fashion that celebrates the essence of individuality and creativity. In partnership with renowned South African music producer, Thozimusic, Relay Jeans is offering music producers and aspiring artists the chance to create an entirely unique musical experience driven by the distinctive sounds…

  • South Africa’s Playlist Trends Capture The Heart of Mzansi Weddings And Jazz Lovers

    South Africa’s rich cultural diversity is beautifully reflected in the playlists created for weddings and jazz enthusiasts. From the celebratory sounds of ‘umabo’ and ‘lenyalo’ to the timeless rhythms of Marabi and Kwela, music continues to play a pivotal role in defining these special moments. Spotify’s recent data reveals fascinating trends in Mzansi wedding and…

  • Levi’s® Partners With Beyoncé To Reimagine Iconic Denim Styles And Legacy In New Campaign

    The Levi’s® brand has unveiled a fresh collaboration with global superstar Beyoncé, marking the launch of their bold new campaign, REIIMAGINE. This initiative celebrates Levi’s® iconic legacy while embracing the future of fashion, culture, and self-expression through the transformative vision of one of the most influential artists in modern culture. The partnership comes on the…

  • Beats By Wimpy Campaign Sees The Brand Turn Coffee Station Into A Beatbox Booth

    In a clever twist of innovation and fun, Wimpy South Africa has launched its new R19.90 Cappu-cci-no special with an engaging and musical flair. The iconic restaurant chain has transformed its coffee station into a beatbox booth, creating a unique blend of coffee and rhythm that has excited customers and garnered buzz. The unexpected launch…

  • [LISTEN] Letta Mbulu, J’Something And More Feature In This Year’s Amaqhawe Initiative

    In celebration of Heritage Month this September, Apple Music proudly launches its Amaqhawe initiative, honouring South Africa’s rich musical heritage and its legendary artists. The term “Amaqhawe,” meaning “hero” in Xhosa and “legend” in Zulu, reflects the initiative’s focus on spotlighting the iconic figures whose sounds have profoundly shaped South Africa’s cultural landscape. This special…

  • TikTok’s Campaign Takes Mzansi Users On A Journey Of Creativity & Self-discovery

    Every search on TikTok, the leading short-form video platform, brings users closer to their true selves, opening doors to new interests, and ultimately, unique identities. This journey of self-discovery is the driving force behind the latest campaign, #TikTokDiscoverYourself. The “Discover Yourself” campaign goes beyond simply showcasing what you can search for on TikTok – it’s…

  • Strawberry Lips Liqueur Celebrates Fearless Femininity With Bold #ILoveMwah Campaign

    Strawberry Lips, the renowned strawberry cream liqueur brand celebrated for its commitment to supporting womxn’s issues such as breast cancer, has launched its latest campaign, #ILoveMwah. This campaign is a powerful ode to independent, goal-oriented, successful, and self-loving womxn who proudly conquer the world while embracing their authentic ‘girly girl’ essence. The #ILoveMwah campaign is…