Durex, a leading sexual well-being brand, is proud to announce the launch of its new brand world, which is designed to inspire people to embrace their true sexual selves and enjoy sex without inhibitions or constraints. The brand has devoted significant resources to creating a visually stunning design that embodies its core values of pleasure and protection, expression and acceptance, and sexual self-confidence.

Named “The Intersexion,” Durex’s new brand world emphasizes the connections that shape our sexual experiences, whether with ourselves or others. It seeks to encourage deeper connections and unite pleasure with protection, expression with acceptance, and sexual self-confidence. As part of its mission to create a world where everyone can be their authentic sexual self without shame or stigma, Durex is excited to unveil its latest EP initiative, Durex ForPlay. The EP features 11 artists and will be released with a carefully planned strategy to create significant brand touchpoints.  

The artists announced at the event include South African DJ, singer, songwriter, and record producer Muzi, singer-songwriter, rapper, and fashion designer Money Badoo, R&B/Soul and alternative jazz singer-songwriter Nanette, South African-American singer-songwriter and “Hennessy” hitmaker Tshego, singer-songwriter Gemma Fassie, rapper, songwriter, and record producer Blxckie, South African recording artist, writer, rapper, and DJ Mx Blouse, award-nominated singer-songwriter Thando Nje, independent producer, singer, and rapper Una Rams, South African music producer, songwriter, and DJ Musa Keys, and rapper and singer Ricky Tyler. 

Durex is also proud to introduce Durex Invisible, its thinnest condom ever, set to be available nationwide from June 2023. Durex Invisible is designed to provide a skin-on-skin experience, allowing users to feel everything and enjoy sex to the fullest.  “Durex is committed to helping everyone connect as their true selves without judgment. Whether you’re open, curious, or just looking to explore, Durex supports you”, added Melissa Rider, Durex South Africa brand manager. “So join us at the intersexion and discover a new world of sexual freedom and security”. She concluded. 

For more information, follow Durex South Africa on Facebook, Twitter, Instagram, and/or TikTok.