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The popular “This Is Who” trend is changing how companies introduce their teams. Instead of polished professional headshots, brands are sharing baby photos of employees in social media carousels alongside their current roles. The playful format reveals the toddler behind the title, reminding audiences that behind every impressive corporate position is a real person who once needed help tying their shoes.
The “This Is Who” Trend Is Giving the Corporate “Meet the Team” Post a Refresh
The classic “meet the team” post is getting a fun update. Across social media, companies are swapping stiff corporate headshots for baby photos in the viral “This Is Who” trend. Paired with captions like “This is who makes the big bets” or “This is who approves the budgets,” the format reveals the kid behind the career. Suddenly, the big boss is just a three-year-old with cake on their face.
It’s playful, but it also says something meaningful. Behind every impressive job title is a real person who once needed help tying their shoes, and is now handling big budgets and major decisions.
Why It’s Resonating
Work and life are moving fast, and burnout is a common conversation online. Because of that, audiences are increasingly drawn to content that feels human and relatable. The “This Is Who” trend offers exactly that. It reminds us that nobody was born an executive. Every career is a journey that started somewhere much simpler. More than anything, the trend invites a moment of reflection. That younger version of you probably had no idea where life would take you, and yet, here you are.
Brands Are Joining In
Global and local brands have joined the trend, sharing childhood photos of employees alongside their current roles. By participating, companies offer audiences a more human look at the people behind the work. It’s a simple format, but it makes brands feel more approachable and authentic. And sometimes, it’s also a reminder to pause and appreciate how far you’ve come.
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